Home Defense - Zombie Siege Competitive Intelligence|Ad Analysis by SocialPeta

Home Defense - Zombie Siege Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Home Defense - Zombie Siege's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Home Defense - Zombie Siege.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Home Defense - Zombie Siege

App Name : Home Defense - Zombie Siege

Logo

Home Defense - Zombie Siege-SocialPeta

OS : Android

Network : Facebook,Google Ads(Admob),Audience Network

Developer : BHome

Publisher : Instagram,Grow Zombie inc - Merge Zombies,Fab Tattoo Artist Secret Salon,Ant Smasher,Monster Kingdom Adventure Island,Survival RPG: Lost Treasure Adventure Retro 2d,USA Weather forecast,Treehouse – Family Organizer,Treehouse Table

Total creative ads during the time period : 302

Duration : 500

Popularity : 30,128

Check ASO Keywords of Home Defense - Zombie Siege

2. Home Defense - Zombie Siege’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Home Defense - Zombie Siege in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Home Defense - Zombie Siege in the recent period. As of 2021-04-25, among the Home Defense - Zombie Siege‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 100.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-25, Home Defense - Zombie Siege's the proportion of networks impressions are placed like this:

UnityAds's proportion is 100.0%,

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In the date of 2021-04-25, Home Defense - Zombie Siege‘s network with the most ads is UnityAds and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Home Defense - Zombie Siege

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Home Defense - Zombie Siege. We can see some advertising trends.

Top 1 Ad Creative of Home Defense - Zombie Siege

Ad Details :

Headline :Home Defense - Zombie Siege

Text :Home Defense is an idle game that kill zombies to protect the witch's garden. HOW TO PLAY: 1 – Tap eggs to get monsters. 2 – Merge monsters to be powerful. 3 – Build your monster team. 4 – Upgrade your monster team. 5 – Kill zombies to defend garden. Collect all monsters and become the bes...

Top 2 Ad Creative of Home Defense - Zombie Siege

Ad Details :

Headline :Home Defense - Zombie Siege

Text :Home Defense is an idle game that kill zombies to protect the witch's garden. HOW TO PLAY: 1 – Tap eggs to get monsters. 2 – Merge monsters to be powerful. 3 – Build your monster team. 4 – Upgrade your monster team. 5 – Kill zombies to defend garden. Collect all monsters and become the bes...

Top 3 Ad Creative of Home Defense - Zombie Siege

Ad Details :

Headline :Home Defense - Zombie Siege

Text :Home Defense is an idle game that kill zombies to protect the witch's garden. HOW TO PLAY: 1 – Tap eggs to get monsters. 2 – Merge monsters to be powerful. 3 – Build your monster team. 4 – Upgrade your monster team. 5 – Kill zombies to defend garden. Collect all monsters and become the bes...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 182 182 182
Popularity 993 993 993
Dimensions 512 x 250 512 x 250 512 x 250
Creative Type Image Image Image
Network Facebook Messenger Audience Network
Related Ads 1 1 1
Countries China China China
Language English English English

Through the above analysis, we can see that the most effective channel for Home Defense - Zombie Siege in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Home Defense - Zombie Siege's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Home Defense - Zombie Siege, you can click the app name below to view related reports, or you can find more info in ASOTools.