HomeAdvisor - Find Contractors Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomeAdvisor - Find Contractors's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeAdvisor - Find Contractors.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomeAdvisor - Find Contractors
App Name : HomeAdvisor - Find Contractors
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : HomeAdvisor, Inc.
Publisher : Garden Live Wallpaper HD,Instagram,Battery Saver Master - Optimize Battery Usage Free,Facebook,WhatsVPN - Unlimited Free VPN,Black Glow GO Keyboard Theme,Fotor - Photo Editor&Collage
Total creative ads during the time period : 10,000
Duration : 1,792
Popularity : 1,597,267
Check ASO Keywords of HomeAdvisor - Find Contractors
2. HomeAdvisor - Find Contractors’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomeAdvisor - Find Contractors in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeAdvisor - Find Contractors in the recent period. As of 2021-05-27, among the HomeAdvisor - Find Contractors‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.49%, Carousel category's proportion is 3.28%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, HomeAdvisor - Find Contractors's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.5%,
Audience Network's proportion is 27.23%,
Facebook's proportion is 26.92%,
Messenger's proportion is 17.25%,
Google Ads(Admob)'s proportion is 1.1%.
In the date of 2021-05-27, HomeAdvisor - Find Contractors‘s network with the most ads is Facebook and its proportion is 24.59%.
3. Top 3 Ad Creative Analysis of HomeAdvisor - Find Contractors
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeAdvisor - Find Contractors. We can see some advertising trends.
Top 1 Ad Creative of HomeAdvisor - Find Contractors
Ad Details ：
Headline ：Landscaping Contractors
Text ：Compare Multiple Top-Rated Local Pros. Enter Your Zip & Find Pros Fast.
Top 2 Ad Creative of HomeAdvisor - Find Contractors
Ad Details ：
Headline ：
Text ："I called AC&H because my natural gas heater wasn't working in the middle of January! Not okay! Scott answered my call and walked me through some trouble shooting things to see if I could get it working. I tried but gave up, I called him back and he was so nice to agree to come over the next morning to take a look. He called me to give me a heads up before he arrived (which was much appreciated because I was getting ready for work). He came in and after looking at my heater for a bit he told me that it needed a new pilot light. However he was able to rig the pilot so the heater would stay lit. Scott was incredibly nice and professional and accommodating. He said if it the heater continued to give me problems he would order the new part for me no problem. I will definitely be calling AC&H again if the heater gives me trouble!" - Lee K
Top 3 Ad Creative of HomeAdvisor - Find Contractors
Ad Details ：
Headline ：More 4 Less Pest Control
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 495 | 560 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1200 x 627 | 1280 x 960 |
| Creative Type | Video | Image | Image |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | France,Central African,Congo,Switzerland,Monaco,Luxembourg,Belgium |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for HomeAdvisor - Find Contractors in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free HomeAdvisor - Find Contractors's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomeAdvisor - Find Contractors, you can click the app name below to view related reports, or you can find more info in ASOTools.