i Tour Seoul Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the i Tour Seoul’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps i Tour Seoul.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of i Tour Seoul

App Name : i Tour Seoul

Logo

i Tour Seoul-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Seoul Tourism Organization

Publisher : Packtor - Packing list creator,SoundTube Free Music Player,Korean Recipes,Malaysia Airlines Deals (MAS),Interrail Guide,Golf,VR Tube - Play Virtual Reality,Driving School Classics 2018

Total creative ads during the time period : 216

Duration : 459

Popularity : 12,283

2. i Tour Seoul’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser i Tour Seoul in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of i Tour Seoul in the recent period. As of 2020-09-07, among the i Tour Seoul‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, i Tour Seoul’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 99.46%,

Instagram’s proportion is 0.54%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, i Tour Seoul‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of i Tour Seoul

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of i Tour Seoul. We can see some advertising trends.

Top 1 Ad Creative of i Tour Seoul

Ad Details :

Headline :Visit Seoul

Text :D-5_#SEOULXBTS _ Want a break from your everyday life? Draw the “E” in 'I.SEOUL.U' Presented by BTS ‘SEE YOU IN SEOUL’ When your journey begins, I hope it begins in Seoul September 11, 2020 D-5_#SEOULXBTS _ Nếu bạn muốn chạy trốn khỏi cuộc sống thường nhật, hãy thử vẽ chữ “E” trong “I SEOUL U”~ Lời nhắn nhủ từ BTS - “SEE YOU IN SEOUL” Hi vọng điểm đến đầu tiên trong chuyến hành trình của bạn sẽ là Seoul! September 11, 2020 D-5_#SEOULXBTS _ Lukis “U” dalam “I·SEOUL·U” jika anda ingin tahu tentang keunikan Seoul yang disediakan untuk anda! 'JUMPA ANDA DI SEOUL' daripada BTS Saya harap destinasi pertama anda adalah Seoul ketika percutian bermula September 11, 2020 D-5_#SEOULXBTS _ หากต้องการหนีจากกิจวัตรประจำวันให้เขียนตัวEใน I. SEOUL. U เลย SEE YOU IN SEOULนำเสนอโดยนักร้องวงBTS เมื่อการท่องเที่ยวเริ่มต้นเมืองแรกที่จะไปหวังว่าคงจะเป็นกรุงโซลนะ September 11, 2020 D-5_#SEOULXBTS _ Если хочешь убежать от повседневности, нарисуй «E» из I SEOUL U! "ДО ВСТРЕЧИ В СЕУЛЕ" от BTS Когда начнется твое путешествие, надеемся, что первым пунктом в нем станет Сеул September 11, 2020 D-5_#SEOULXBTS _ Gambarlah huruf “E” dalam “I·SEOUL·U” kalau kamu ingin bebas dari rutinitas! SAMPAI JUMPA DI SEOUL, dipersembahkan oleh BTS Seoul, destinasi pertama untuk perjalananmu berikutnya September 11, 2020 #ISEOULU #BTS #VISITSEOUL #RM #Jin #SUGA #jhope #Jimin #V #JungKook #SEOULXBTS #SEE_YOU_IN_SEOUL #SEOUL #D_5

Top 2 Ad Creative of i Tour Seoul

Ad Details :

Headline :Visit Seoul

Text :D-7_#SeoulXBTS _ Curious about the city that I love? Draw the “I” in 'I.SEOUL.U' Presented by BTS ‘SEE YOU IN SEOUL’ When your journey begins, I hope it begins in Seoul September 11, 2020 D-7_#SeoulXBTS _ Nếu bạn tò mò về thành phố mà tôi hằng yêu mến, hãy thử vẽ chữ “I” trong “I SEOUL U” Lời nhắn nhủ từ BTS - “SEE YOU IN SEOUL” Hi vọng điểm đến đầu tiên trong chuyến hành trình của bạn sẽ là Seoul! September 11, 2020 D-7_#SeoulXBTS _ Lukis “I” dalam “I·SEOUL·U” jika anda mahu tahu lebih lanjut tentang bandar yang saya suka! 'JUMPA ANDA DI SEOUL' daripada BTS Saya harap destinasi pertama anda adalah Seoul ketika percutian bermula September 11, 2020 D-7_#SeoulXBTS _ หากต้องการรู้เกี่ยวกับเมืองที่ฉันรักให้เขียนตัว I ใน I. SEOUL. U เลย SEE YOU IN SEOULนำเสนอโดยนักร้องวงBTS เมื่อการท่องเที่ยวเริ่มต้นเมืองแรกที่จะไปหวังว่าคงจะเป็นกรุงโซลนะ September 11, 2020 D-7_#SeoulXBTS _ Если хочешь больше узнать о моем любимом городе, нарисуй «I» из I SEOUL U! "ДО ВСТРЕЧИ В СЕУЛЕ" от BTS Когда начнется твое путешествие, надеемся, что первым пунктом в нем станет Сеул September 11, 2020 D-7_#SeoulXBTS _ Gambarlah huruf “I” dalam “I·SEOUL·U” kalau kamu penasaran dengan kota yang kucintai! SAMPAI JUMPA DI SEOUL, dipersembahkan oleh BTS Seoul, destinasi pertama untuk perjalananmu berikutnya September 11, 2020 #ISEOULU #BTS #VISITSEOUL #RM #Jin #SUGA #jhope #Jimin #V #JungKook #SEOULXBTS #SEE_YOU_IN_SEOUL #SEOUL #D_7

Top 3 Ad Creative of i Tour Seoul

Ad Details :

Headline :

Text :[이벤트] 서울도보해설관광 영상 퀴즈이벤트💖 ⏩참여하기⏪ ✅ http://naver.me/x01K7Q6q 내가 몰랐던 서울 속 숨은 이야기를 영상으로 즐기고 퀴즈도 풀어 호캉스 기회를 잡아보세요!! "방구석 슬기로운 서울여행!!" 코로나 때문에 집에만 있었던 시간 문화관광 해설사님과 함께 내가 몰랐던 서울여행 떠나자! □ 당첨 경품🎊 - 더 플라자 호텔 서울 1박 숙박권 (디럭스룸) - 5명 - - 은평한옥마을 일루와유 달보루 게스트하우스 1박 숙박권 (2층) - 5명 - - 신세계 모바일상품권 5만원권 - 20명 - - CU 모바일 기프티콘 1만원권 - 100명 - □ 기간 및 발표 - 이벤트 기간 : 2020년 7월 20일(월) ~ 8월 23일(일) - 당첨자 발표 : 2020년 8월 27일(목) ※당첨자 개별 연락 □ 참여방법 1) 서울도보해설관광 영상 4편 시청 2) 영상 속에 퀴즈의 정답이 숨어있어요! 📍 창덕궁코스 : https://youtu.be/sePqWL7VC0Q 📍 성북동코스 : https://youtu.be/EDLKAhGv_vI 📍 서울로 7017코스 : https://youtu.be/eFmXUtirgXM 📍 정동, 경희궁코스(수화해설) : https://youtu.be/3ZkBO4Xe7zg 3) 퀴즈에 대한 정답과 개인정보 제출 □ [ 서울도보해설관광 이란? ] 도보해설관광은 서울의 주요 관광 명소를 서울문화관광해설사의 전문적인 해설을 들으며 도보로 탐방하는 관광 프로그램입니다. 도보해설관광은 인터넷과 모바일 웹(dobo.visitseoul.net)에서 예약을 통해 이용하실 수 있으며, 이용료는 무료입니다

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 15
Popularity 176 105 95
Dimensions 720 x 900 720 x 900 720 x 720
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Australia,United Kingdom,Canada,United States United Kingdom,Canada,United States,Australia Korea
Language English English Korean

Through the above analysis, we can see that the most effective channel for i Tour Seoul in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free i Tour Seoul’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to i Tour Seoul, you can click the app name below to view related reports.