Idle Heroes - Idle Games Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Idle Heroes - Idle Games’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Heroes - Idle Games.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Idle Heroes - Idle Games

App Name : Idle Heroes - Idle Games


Idle Heroes - Idle Games-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,今日头条

Developer : Wang Wei

Publisher : 马之王子殿下,あそんでまなべる 世界地図パズル,Bike Trials Industrial,Ball Tower,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,살아남아라! 개복치,Royale Summoners - War Of Dragon And Monster,猫咪马戏团:魔法帽,Tank Riders 2

Total creative ads during the time period : 56,645

Duration : 1,347

Popularity : 4,271,925

2. Idle Heroes - Idle Games’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Idle Heroes - Idle Games in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Heroes - Idle Games in the recent period. As of 2020-09-07, among the Idle Heroes - Idle Games‘s ad creative, the Html category’s proportion is 18.18%, Video category’s proportion is 72.73%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 4.55%, Carousel category’s proportion is 4.55%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Idle Heroes - Idle Games’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Idle Heroes - Idle Games‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Idle Heroes - Idle Games

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Heroes - Idle Games. We can see some advertising trends.

Top 1 Ad Creative of Idle Heroes - Idle Games

Ad Details :

Headline :Play Different, Go Idle!

Text :Evolve your heroes, unleash their ultimate power!

Top 2 Ad Creative of Idle Heroes - Idle Games

Ad Details :

Headline :Play Different, Go Idle!

Text :7 kinds of factions,5 kinds of vocations, 278 different heroes⚔⚔⚔.

Top 3 Ad Creative of Idle Heroes - Idle Games

Ad Details :

Headline :pic RPG for heroes!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 622 635 530
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 720 720 x 1280
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 3 2 1
Countries United States,Serbia and Montenegro,India,Slovak,Saudi Arabia,Costa Rica,Australia,Russia,China,Singapore,Italy,Belgium Costa Rica,Turkey,Spain,Morocco,Egypt,United States,Slovak,Thailand,Russia,Italy,Hungary,Saudi Arabia,Australia,Malaysia,Portugal,Israel,Belgium,Serbia and Montenegro,India,Bangladesh China,Slovak,Russia,Saudi Arabia,Belgium,United States,United Kingdom,Guatemala,Saint Helena,Costa Rica,India,Ghana,Singapore,Norfolk Island,Italy,Serbia and Montenegro
Language English English English

Through the above analysis, we can see that the most effective channel for Idle Heroes - Idle Games in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Idle Heroes - Idle Games’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Idle Heroes - Idle Games, you can click the app name below to view related reports.