IHOP Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IHOP’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IHOP.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IHOP

App Name : IHOP

Logo

IHOP-SocialPeta

OS : Android

Network : Instagram,Facebook,Audience Network

Developer : IHOP

Publisher : 桑迪清洁楼,appsGratis,Ludo King,Bible,Russian Crime OG,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Blue Light Filter,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 136

Duration : 865

Popularity : 12,594

2. IHOP’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IHOP in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IHOP in the recent period. As of 2020-09-03, among the IHOP‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, IHOP’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, IHOP‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of IHOP

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IHOP. We can see some advertising trends.

Top 1 Ad Creative of IHOP

Ad Details :

Headline :West Michigan IHOPs

Text :

Top 2 Ad Creative of IHOP

Ad Details :

Headline :West Michigan IHOPs

Text :

Top 3 Ad Creative of IHOP

Ad Details :

Headline :IHOP

Text :Now you can IHOP at home. Just click, pick up, and you’re good to pancake. Use code: IHOPNGO

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 527 566 88
Popularity 999 999 272
Dimensions 1080 x 566 640 x 335 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 2
Countries United States United States United States,United Kingdom,Australia,Canada
Language German German English

Through the above analysis, we can see that the most effective channel for IHOP in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IHOP’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IHOP, you can click the app name below to view related reports.