IKEA宜家家居 Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IKEA宜家家居’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA宜家家居.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IKEA宜家家居

App Name : IKEA宜家家居



OS : Android

Network : 腾讯社交广告(广点通),爱奇艺,小米浏览器

Developer : 宜家电子商务(中国)有限公司

Publisher : 开心跳一跳,IQIYI,天天快报-年度成长最快的个性阅读智能推荐资讯软件,szhrd

Total creative ads during the time period : 15

Duration : 182

Popularity : 935

2. IKEA宜家家居’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IKEA宜家家居 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA宜家家居 in the recent period. As of 2020-09-07, among the IKEA宜家家居‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, IKEA宜家家居’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, IKEA宜家家居‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of IKEA宜家家居

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA宜家家居. We can see some advertising trends.

Top 1 Ad Creative of IKEA宜家家居

Ad Details :

Headline :让你的床和你一样全能

Text :

Top 2 Ad Creative of IKEA宜家家居

Ad Details :

Headline :让你的床和你一样全能

Text :

Top 3 Ad Creative of IKEA宜家家居

Ad Details :

Headline :更低价格,更多值得

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 14 10
Popularity 82 82 72
Dimensions 1000 x 560 1000 x 560 1080 x 1920
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for IKEA宜家家居 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free IKEA宜家家居’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IKEA宜家家居, you can click the app name below to view related reports.