IKEA Bulgaria Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IKEA Bulgaria’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IKEA Bulgaria.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IKEA Bulgaria

App Name : IKEA Bulgaria

Logo

IKEA Bulgaria-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Atcom Internet and Multimedia SA

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Perfect - Best Selfie Camera Photo Editor,Korean Food Recipes - 10k Recipes,Text Free: WiFi Calling App,WhatSmiley - Smileys, GIF, emoticons stickers

Total creative ads during the time period : 70

Duration : 436

Popularity : 3,615

2. IKEA Bulgaria’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IKEA Bulgaria in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IKEA Bulgaria in the recent period. As of 2020-09-05, among the IKEA Bulgaria‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, IKEA Bulgaria’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, IKEA Bulgaria‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of IKEA Bulgaria

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IKEA Bulgaria. We can see some advertising trends.

Top 1 Ad Creative of IKEA Bulgaria

Ad Details :

Headline :Виж как да участваш тук

Text :Обновеният ти дом сега може да ти донесе награда! Пазарувай в ИКЕА за над 50 лв., плати безконтактно с Mastercard® и можеш да спечелиш вълнуващо лятно приключение или един от 20 ваучера на стойност 50 лв.! #многоповечеудобство

Top 2 Ad Creative of IKEA Bulgaria

Ad Details :

Headline :Ключови стъпки в създаването на един уникален килим

Text :

Всеки продукт на ИКЕА има своя история. В тази ще разбереш как отличителния дизайн на сграда се пренася върху ръчно изработен килим от вълна.

Top 3 Ad Creative of IKEA Bulgaria

Ad Details :

Headline :Ключови стъпки в създаването на един уникален килим

Text :

Всеки продукт на ИКЕА има своя история. В тази ще разбереш как отличителния дизайн на сграда се пренася върху ръчно изработен килим от вълна.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 3 3
Popularity 59 55 55
Dimensions 720 x 720 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Messenger Audience Network
Related Ads 1 1 1
Countries Bulgaria Bulgaria Bulgaria
Language NA NA NA

Through the above analysis, we can see that the most effective channel for IKEA Bulgaria in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IKEA Bulgaria’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IKEA Bulgaria, you can click the app name below to view related reports.