Imobi Places Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Imobi Places’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Imobi Places.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Imobi Places
App Name : Imobi Places
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Imobi Tecnologia Ltda
Publisher :
Total creative ads during the time period : 22
Duration : 33
Popularity : 1,181
2. Imobi Places’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Imobi Places in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Imobi Places in the recent period. As of 2020-08-18, among the Imobi Places‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Imobi Places’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.0%,
Audience Network’s proportion is 25.0%,
Instagram’s proportion is 25.0%,
Messenger’s proportion is 25.0%,
’s proportion is .
In the date of 2020-08-18, Imobi Places‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Imobi Places
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Imobi Places. We can see some advertising trends.
Top 1 Ad Creative of Imobi Places
Ad Details ：
Headline ：Imobi Sorteios
Text ：O usuário deverá preencher as informações no site do Imobi Sorteios utilizando o formulário na página inicial deste site. Deve também seguir a página @imobiapp e @sejacorretorimobi no Instagram. Se tiver o cadastro aprovado e seguir as páginas do Instagram, estará participando do sorteio.
Top 2 Ad Creative of Imobi Places
Ad Details ：
Headline ：Imobi Sorteios
Text ：O usuário deverá preencher as informações no site do Imobi Sorteios utilizando o formulário na página inicial deste site. Deve também seguir a página @imobiapp e @sejacorretorimobi no Instagram. Se tiver o cadastro aprovado e seguir as páginas do Instagram, estará participando do sorteio.
Top 3 Ad Creative of Imobi Places
Ad Details ：
Headline ：Imobi Sorteios
Text ：O usuário deverá preencher as informações no site do Imobi Sorteios utilizando o formulário na página inicial deste site. Deve também seguir a página @imobiapp e @sejacorretorimobi no Instagram. Se tiver o cadastro aprovado e seguir as páginas do Instagram, estará participando do sorteio.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 7 |
| Popularity | 64 | 64 | 64 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Imobi Places in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Imobi Places’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Imobi Places, you can click the app name below to view related reports.