Imou (formerly Lechange) Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Imou (formerly Lechange)’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Imou (formerly Lechange).

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Imou (formerly Lechange)

App Name : Imou (formerly Lechange)


Imou (formerly Lechange)-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook


Publisher : dog pregnancy surgery,Math Games, Learn Add, Subtract, Multiply Divide,make eyebrows games,singer dress up games,Euchre 3D,ACI Sidebar,Chess Middlegame IV,Hide Seek with animals[Kids],My OldBoy! Free - GBC Emulator

Total creative ads during the time period : 23

Duration : 302

Popularity : 1,353

2. Imou (formerly Lechange)’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Imou (formerly Lechange) in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Imou (formerly Lechange) in the recent period. As of 2020-09-05, among the Imou (formerly Lechange)‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Imou (formerly Lechange)’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-05, Imou (formerly Lechange)‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Imou (formerly Lechange)

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Imou (formerly Lechange). We can see some advertising trends.

Top 1 Ad Creative of Imou (formerly Lechange)

Ad Details :

Headline :WIN Smart Home Camera

Text :Come on and get your Christmas gift!!!

Top 2 Ad Creative of Imou (formerly Lechange)

Ad Details :

Headline :

Text :

Top 3 Ad Creative of Imou (formerly Lechange)

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 0 0
Popularity 51
Dimensions 1920 x 800
Creative Type Image
Network Facebook
Related Ads 1 0 0
Countries United Kingdom,Canada,United States,Australia
Language English

Through the above analysis, we can see that the most effective channel for Imou (formerly Lechange) in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Imou (formerly Lechange)’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Imou (formerly Lechange), you can click the app name below to view related reports.