iMuthoot Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iMuthoot’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iMuthoot.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iMuthoot

App Name : iMuthoot



OS : iOS

Network : Twitter,Audience Network

Developer : Muthoot Finance Limited

Publisher : AirBrush: Easy Photo Editor

Total creative ads during the time period : 4

Duration : 457

Popularity : 207

2. iMuthoot’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iMuthoot in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iMuthoot in the recent period. As of 2020-09-03, among the iMuthoot‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, iMuthoot’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, iMuthoot‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of iMuthoot

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iMuthoot. We can see some advertising trends.

Top 1 Ad Creative of iMuthoot

Ad Details :

Headline :Follow Us To Stay Updated

Text :While we strive hard to help you move ahead in life, you too can take a step towards your life's growth by following #TheMuthootGroup on Twitter for the latest updates. #TrustTheLeader

Top 2 Ad Creative of iMuthoot

Ad Details :

Headline :Follow Us To Stay Updated

Text :Life mein aagey badhne ke liye, it is important to stay ahead of everyone.  Follow #TheMuthootGroup on Twitter for all the recent updates & latest offers! #TrustTheLeader

Top 3 Ad Creative of iMuthoot

Ad Details :

Headline :Recruitment Drive 7th-9th June 2019

Text :We are Hiring! Muthoot Recruitment Drive from 7th to 9th June 2019 (10 am- 5 pm).

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 4
Popularity 52 52 52
Dimensions 800 x 418 800 x 418 750 x 750
Creative Type Image Image Image
Network Twitter Twitter Audience Network
Related Ads 1 1 18
Countries United States,United Kingdom,Canada,Australia Canada,United States,United Kingdom,Australia Malaysia,United States,Australia,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for iMuthoot in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free iMuthoot’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iMuthoot, you can click the app name below to view related reports.