IMVU: 3D Avatar! Virtual World Social Game Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IMVU: 3D Avatar! Virtual World Social Game’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IMVU: 3D Avatar! Virtual World Social Game.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IMVU: 3D Avatar! Virtual World Social Game

App Name : IMVU: 3D Avatar! Virtual World Social Game

Logo

IMVU: 3D Avatar! Virtual World  Social Game-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : IMVU, Inc.

Publisher : Treehouse Table,USA Weather forecast,Text Free: WiFi Calling App,Vegan Recipes Free,Video Collage Maker,30 Day Fitness Challenge - Workout at Home,SHAREit - Transfer Share

Total creative ads during the time period : 2,504

Duration : 1,572

Popularity : 715,786

2. IMVU: 3D Avatar! Virtual World Social Game’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IMVU: 3D Avatar! Virtual World Social Game in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IMVU: 3D Avatar! Virtual World Social Game in the recent period. As of 2020-09-07, among the IMVU: 3D Avatar! Virtual World Social Game‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 2.94%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 82.35%, Carousel category’s proportion is 14.71%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, IMVU: 3D Avatar! Virtual World Social Game’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.45%,

Audience Network’s proportion is 17.51%,

Instagram’s proportion is 17.51%,

Messenger’s proportion is 17.51%,

Google Ads(Admob)’s proportion is 17.02%.

In the date of 2020-09-07, IMVU: 3D Avatar! Virtual World Social Game‘s network with the most ads is Facebook and its proportion is 35.29%.

3. Top 3 Ad Creative Analysis of IMVU: 3D Avatar! Virtual World Social Game

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IMVU: 3D Avatar! Virtual World Social Game. We can see some advertising trends.

Top 1 Ad Creative of IMVU: 3D Avatar! Virtual World Social Game

Ad Details :

Headline :Become an IMVU Creator

Text :Looking back on the week like 💃 HELLLOOO WEEKEND! User: above5.vu on Instagram

Top 2 Ad Creative of IMVU: 3D Avatar! Virtual World Social Game

Ad Details :

Headline :Where real life comes to play

Text :I just... he just... I... I can't. #IMVUGlowUp User: gaf210

Top 3 Ad Creative of IMVU: 3D Avatar! Virtual World Social Game

Ad Details :

Headline :Become an IMVU Creator

Text :Last chance to submit your photos and be the #IMVUWOC_Superhero of the week 👊 User: Monj

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 304 255 304
Popularity 999 999 999
Dimensions 576 x 720 720 x 1280 612 x 612
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United Kingdom,United States,Australia,Canada Canada,United States,United Kingdom,Australia Canada,United States,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for IMVU: 3D Avatar! Virtual World Social Game in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IMVU: 3D Avatar! Virtual World Social Game’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IMVU: 3D Avatar! Virtual World Social Game, you can click the app name below to view related reports.