iQIYI – Movies, Dramas Shows Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iQIYI – Movies, Dramas Shows’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iQIYI – Movies, Dramas Shows.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iQIYI – Movies, Dramas Shows
App Name : iQIYI – Movies, Dramas Shows
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : IQIYI
Publisher :
Total creative ads during the time period : 1,694
Duration : 76
Popularity : 107,035
2. iQIYI – Movies, Dramas Shows’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iQIYI – Movies, Dramas Shows in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iQIYI – Movies, Dramas Shows in the recent period. As of 2020-09-07, among the iQIYI – Movies, Dramas Shows‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iQIYI – Movies, Dramas Shows’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, iQIYI – Movies, Dramas Shows‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of iQIYI – Movies, Dramas Shows
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iQIYI – Movies, Dramas Shows. We can see some advertising trends.
Top 1 Ad Creative of iQIYI – Movies, Dramas Shows
Ad Details ：
Headline ：BackstreetRookie only on iQIYI
Text ：Tayang eksklusif drama adaptasi dari komik yang populer ✨Backstreet Rookie✨: Oppa ganteng datang! Ji Chang Wook akan bergabung dengan Kim Yoo Jung untuk mempersembahkan drama komedi dan romantis yang tidak dapat diprediksi dalam 24 jam~ #BackstreetRookie #JiChangWook #KimYooJung
Top 2 Ad Creative of iQIYI – Movies, Dramas Shows
Ad Details ：
Headline ：BackstreetRookie only on iQIYI
Text ：The super popular comics-based ✨Backstreet Rookie✨ is released exclusively: an ideal man is coming! Ji Chang Wook cooperates with Kim You Jung in a romantic comedy unpredictable in 24 hours~ #BackstreetRookie #JiChangWook #KimYooJung
Top 3 Ad Creative of iQIYI – Movies, Dramas Shows
Ad Details ：
Headline ：BackstreetRookie only on iQIYI
Text ：The super popular comics-based ✨Backstreet Rookie✨ is released exclusively: an ideal man is coming! Ji Chang Wook cooperates with Kim You Jung in a romantic comedy unpredictable in 24 hours~ #BackstreetRookie #JiChangWook #KimYooJung
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 53 | 23 |
| Popularity | 984 | 587 | 316 |
| Dimensions | 720 x 720 | 720 x 376 | 720 x 376 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines,Cambodia,Indonesia | Philippines,Cambodia | Canada,Australia,United Kingdom,United States |
| Language | Indonesian | English | English |
Through the above analysis, we can see that the most effective channel for iQIYI – Movies, Dramas Shows in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free iQIYI – Movies, Dramas Shows’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iQIYI – Movies, Dramas Shows, you can click the app name below to view related reports.