KakaoTalk Messenger Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the KakaoTalk Messenger’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KakaoTalk Messenger.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of KakaoTalk Messenger

App Name : KakaoTalk Messenger


KakaoTalk Messenger-SocialPeta

OS : iOS

Network : Daum(다음),Facebook,Audience Network

Developer : Kakao Corp.

Publisher : 아이베이비 - 1등 유아용품 중고장터,BeautyPlus - Easy Photo Editor Selfie Camera,Fotor - Photo Editor & Collage,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Sweet Selfie Camera:Beauty cam,photoselfie editor

Total creative ads during the time period : 1,094

Duration : 2,130

Popularity : 89,552

2. KakaoTalk Messenger’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KakaoTalk Messenger in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of KakaoTalk Messenger in the recent period. As of 2020-09-06, among the KakaoTalk Messenger‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, KakaoTalk Messenger’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 57.74%,

Instagram’s proportion is 42.26%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, KakaoTalk Messenger‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of KakaoTalk Messenger

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KakaoTalk Messenger. We can see some advertising trends.

Top 1 Ad Creative of KakaoTalk Messenger

Ad Details :

Headline :부천 성형외과 예쁜세상성형외과의원

Text :

Top 2 Ad Creative of KakaoTalk Messenger

Ad Details :

Headline :카톡으로 함께하는 쉬운 세무관리 스타세무회계

Text :대한민국 1등 맞춤형 세무기장 서비스 #맞춤세무디자이너 #세무노무재산관리통합맞춤서비스 #사장님주름제거프로젝트

Top 3 Ad Creative of KakaoTalk Messenger

Ad Details :

Headline :커피 직접 내려드세요?

Text :4가지 원두를 ₩9,900에 맛보세요.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 198 185 164
Popularity 992 986 977
Dimensions 1280 x 720 800 x 800 400 x 298
Creative Type Video Image Video
Network Instagram Facebook Facebook
Related Ads 1 1 1
Countries Korea Korea Korea
Language Korean Korean Korean

Through the above analysis, we can see that the most effective channel for KakaoTalk Messenger in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free KakaoTalk Messenger’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to KakaoTalk Messenger, you can click the app name below to view related reports.