KakaoTV Live - 카카오TV 라이브 Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the KakaoTV Live - 카카오TV 라이브’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KakaoTV Live - 카카오TV 라이브.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of KakaoTV Live - 카카오TV 라이브

App Name : KakaoTV Live - 카카오TV 라이브


KakaoTV Live - 카카오TV 라이브-SocialPeta

OS : iOS

Network : Instagram,Facebook,Audience Network

Developer : Kakao Corp.

Publisher :

Total creative ads during the time period : 8

Duration : 190

Popularity : 422

2. KakaoTV Live - 카카오TV 라이브’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KakaoTV Live - 카카오TV 라이브 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of KakaoTV Live - 카카오TV 라이브 in the recent period. As of 2020-09-06, among the KakaoTV Live - 카카오TV 라이브‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, KakaoTV Live - 카카오TV 라이브’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, KakaoTV Live - 카카오TV 라이브‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of KakaoTV Live - 카카오TV 라이브

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KakaoTV Live - 카카오TV 라이브. We can see some advertising trends.

Top 1 Ad Creative of KakaoTV Live - 카카오TV 라이브

Ad Details :

Headline :윤시윤X오스틴리드 20S/S 화보!

Text :

Top 2 Ad Creative of KakaoTV Live - 카카오TV 라이브

Ad Details :

Headline :어플은 잘 몰라도 중요한 건 챙기는 이효리! 거사를 위해 ♥♥ 증진 요가까지

Text :어플은 잘 몰라도 중요한 건 챙기는 이효리 거사를 위해 ♥♥ 증진 요가까지 페이스아이디 1회 보기 https://tv.kakao.com/channel/3643852/cliplink/412010226 이효리의 카카오톡 세 번째 #탭 ▶#카카오TV 에서 매주 [월] 오후 5시에 만나요! #카카오TV #페이스아이디 #FACE_ID #이효리

Top 3 Ad Creative of KakaoTV Live - 카카오TV 라이브

Ad Details :

Headline :<이십세기 힛-트쏭> EP.4 예고

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 7 1 1
Popularity 64 52 51
Dimensions 640 x 360 720 x 1280 400 x 224
Creative Type Video Video Video
Network Daum(다음) Facebook Instagram
Related Ads 1 1 1
Countries Korea Korea Korea
Language Korean Korean Korean

Through the above analysis, we can see that the most effective channel for KakaoTV Live - 카카오TV 라이브 in recent advertising is Daum(다음), and the main creative type is Video.

In conclusion: The above is a free KakaoTV Live - 카카오TV 라이브’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to KakaoTV Live - 카카오TV 라이브, you can click the app name below to view related reports.