KKBOX - Listen to music 音樂無限聽! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KKBOX - Listen to music 音樂無限聽!’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KKBOX - Listen to music 音樂無限聽!.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KKBOX - Listen to music 音樂無限聽!
App Name : KKBOX - Listen to music 音樂無限聽!
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : KKBOX
Publisher : Fotor - Photo Editor & Collage,MySQL QueryDB Client,GulogGratis: Køb & sælg,Video Editor with Music Star,开箱模拟器 for 皇室战争,OLX Clasificados,POTO - Photo Frames & Collage,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 196
Duration : 1,820
Popularity : 23,875
2. KKBOX - Listen to music 音樂無限聽!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KKBOX - Listen to music 音樂無限聽! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KKBOX - Listen to music 音樂無限聽! in the recent period. As of 2020-09-06, among the KKBOX - Listen to music 音樂無限聽!‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, KKBOX - Listen to music 音樂無限聽!’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, KKBOX - Listen to music 音樂無限聽!‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of KKBOX - Listen to music 音樂無限聽!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KKBOX - Listen to music 音樂無限聽!. We can see some advertising trends.
Top 1 Ad Creative of KKBOX - Listen to music 音樂無限聽!
Ad Details ：
Headline ：精選信用卡優惠任你揀！
Text ：首30日只需HK$9.9！
Top 2 Ad Creative of KKBOX - Listen to music 音樂無限聽!
Ad Details ：
Headline ：KKBOX - 音樂無限聽 Let’s music!
Text ：一個人時最適合聽聽歌！不論你係咩心情，總會響KKBOX入面搵到你想聽嘅歌，等音樂陪住你～立即下載KKBOX免費試用！
Top 3 Ad Creative of KKBOX - Listen to music 音樂無限聽!
Ad Details ：
Headline ：KKBOX - 音樂無限聽 Let’s music!
Text ：一個人時最適合聽聽歌！不論你係咩心情，總會響KKBOX入面搵到你想聽嘅歌，等音樂陪住你～立即下載KKBOX免費試用！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 126 | 275 | 259 |
| Popularity | 925 | 905 | 861 |
| Dimensions | 1200 x 630 | 796 x 417 | 796 x 417 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 3 | 3 |
| Countries | Hong Kong | Taiwan,Hong Kong,Macau | Taiwan,Hong Kong,Macau |
| Language | Chinese (Simplified) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for KKBOX - Listen to music 音樂無限聽! in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free KKBOX - Listen to music 音樂無限聽!’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KKBOX - Listen to music 音樂無限聽!, you can click the app name below to view related reports.