KLM Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the KLM’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KLM.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of KLM

App Name : KLM

Logo

KLM-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : KLM Koninklijke Luchtvaart Maatschappij N.V.

Publisher : Video Collage: Mix VideoPhoto,ActionDirector Video Editor - Edit Videos Fast,Clean (Cleaner Mobile Master),Vegan Recipes Free,Abs workout 7 minutes,30 Day Fitness Challenge - Workout at Home,Dating, Chat, Love – WannaMeet

Total creative ads during the time period : 585

Duration : 1,595

Popularity : 41,914

2. KLM’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KLM in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of KLM in the recent period. As of 2020-08-23, among the KLM‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, KLM’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-23, KLM‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of KLM

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KLM. We can see some advertising trends.

Top 1 Ad Creative of KLM

Ad Details :

Headline :Discover Africa!

Text :Travel off the beaten path and try a safari 🐘 🦁 with a hot air balloon instead of a jeep. https://t.co/MG9vjUrGqs

Top 2 Ad Creative of KLM

Ad Details :

Headline :Ontdek Azië!

Text :Thailand, Nepal, Japan… Laat je verwonderen door de kleurrijke culturen. ⛩🌅 https://t.co/apDA0BPISN

Top 3 Ad Creative of KLM

Ad Details :

Headline :Go explore!

Text :Experience Route 66 🏍🇺🇸 or be amazed by the wild nature of Canada 🏞🇨🇦. Where are you going next? https://t.co/2rhFe0ISD5

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 494 419 494
Popularity 999 999 999
Dimensions
Creative Type Image Image Image
Network Twitter Twitter Twitter
Related Ads 1 1 2
Countries United States,Australia,United Kingdom,Canada Netherlands,Suriname United Kingdom,Australia,United States,Canada
Language English Dutch English

Through the above analysis, we can see that the most effective channel for KLM in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free KLM’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to KLM, you can click the app name below to view related reports.