KUOW News and Information Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KUOW News and Information’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KUOW News and Information.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KUOW News and Information
App Name : KUOW News and Information
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : KUOW Puget Sound Public Radio
Total creative ads during the time period : 22
Duration : 787
Popularity : 13,831
2. KUOW News and Information’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KUOW News and Information in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KUOW News and Information in the recent period. As of 2020-09-07, among the KUOW News and Information‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, KUOW News and Information’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 50.0%,
Instagram’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, KUOW News and Information‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of KUOW News and Information
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KUOW News and Information. We can see some advertising trends.
Top 1 Ad Creative of KUOW News and Information
Ad Details ：
Headline ：Fewer cars on the road in Seattle last year while transit went up
Text ：Surprising highlights in the city's annual traffic report.
Top 2 Ad Creative of KUOW News and Information
Ad Details ：
Headline ：Six things you need to know about the proposed Seattle police contract
Text ：After six years of moving through a court-ordered police reform process, last year Seattle passed police accountability legislation that was described as "historic" and "groundbreaking." Now critics say the proposed police contract undermines that law. Union officials say they made tough concessions...
Top 3 Ad Creative of KUOW News and Information
Ad Details ：
Headline ：Public Radio Needs You
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 628||2400 x 1632||400 x 224|
|Countries||Australia,United Kingdom,Canada,United States||United States||Canada,Australia,United States,United Kingdom|
Through the above analysis, we can see that the most effective channel for KUOW News and Information in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free KUOW News and Information’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KUOW News and Information, you can click the app name below to view related reports.