L'Express - Info au quotidien Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the L'Express - Info au quotidien’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps L'Express - Info au quotidien.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of L'Express - Info au quotidien

App Name : L'Express - Info au quotidien

Logo

L'Express - Info au quotidien-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : GROUPE ALTICE MEDIA

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,TopBuzz: Notícias,Vídeos, GIFs,地铁跑酷 - 官方中文版,MySQL QueryDB Client,POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争

Total creative ads during the time period : 1,255

Duration : 1,633

Popularity : 78,688

2. L'Express - Info au quotidien’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser L'Express - Info au quotidien in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of L'Express - Info au quotidien in the recent period. As of 2020-09-05, among the L'Express - Info au quotidien‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, L'Express - Info au quotidien’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.27%,

Facebook’s proportion is 49.73%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, L'Express - Info au quotidien‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of L'Express - Info au quotidien

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of L'Express - Info au quotidien. We can see some advertising trends.

Top 1 Ad Creative of L'Express - Info au quotidien

Ad Details :

Headline :Dossier sensible

Text :‎SUIVEZ L'INFO EN FRANCE ET DANS LE MONDE Depuis 65 ans, L’Express construit une relation de confiance unique avec celles et ceux qui le lisent. Pour vous être utile au quotidien, nos enquêtes et analyses approfondies - loin des flux d’infos standardisés - vous aideront à comprendre le mon...

Top 2 Ad Creative of L'Express - Info au quotidien

Ad Details :

Headline :Actualité économique

Text :‎SUIVEZ L'INFO EN FRANCE ET DANS LE MONDE Depuis 65 ans, L’Express construit une relation de confiance unique avec celles et ceux qui le lisent. Pour vous être utile au quotidien, nos enquêtes et analyses approfondies - loin des flux d’infos standardisés - vous aideront à comprendre le mon...

Top 3 Ad Creative of L'Express - Info au quotidien

Ad Details :

Headline :Concertation politique

Text :‎SUIVEZ L'INFO EN FRANCE ET DANS LE MONDE Depuis 65 ans, L’Express construit une relation de confiance unique avec celles et ceux qui le lisent. Pour vous être utile au quotidien, nos enquêtes et analyses approfondies - loin des flux d’infos standardisés - vous aideront à comprendre le mon...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 299 295 215
Popularity 999 999 997
Dimensions 960 x 540 960 x 540 960 x 540
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Saint Martin,France,Saint Pierre and Miquelon,Wallis and Futuna Islands Wallis and Futuna Islands,Saint Pierre and Miquelon,Saint Martin,France Saint Pierre and Miquelon,Wallis and Futuna Islands,France,Saint Martin
Language French French French

Through the above analysis, we can see that the most effective channel for L'Express - Info au quotidien in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free L'Express - Info au quotidien’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to L'Express - Info au quotidien, you can click the app name below to view related reports.