Lamoda: интернет магазин одежды и обуви Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lamoda: интернет магазин одежды и обуви’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lamoda: интернет магазин одежды и обуви.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lamoda: интернет магазин одежды и обуви

App Name : Lamoda: интернет магазин одежды и обуви

Logo

Lamoda: интернет магазин одежды и обуви-SocialPeta

OS : Android

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Lamoda Group

Publisher : Korean Food Recipes - 10k Recipes,VoiceTube-Learn phrases and words easily,Deer Hunt Safari Sniper Animals Hunter,Spore Monsters.io 2,Slots Fortune: Free Slot Machines,Coloring Book - Kids Paint,洋菓子店ローズ ~パン屋はじめました~,Escape Christmas House

Total creative ads during the time period : 4,651

Duration : 2,129

Popularity : 477,850

2. Lamoda: интернет магазин одежды и обуви’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lamoda: интернет магазин одежды и обуви in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lamoda: интернет магазин одежды и обуви in the recent period. As of 2020-09-07, among the Lamoda: интернет магазин одежды и обуви‘s ad creative, the Html category’s proportion is 30.43%, Video category’s proportion is 26.09%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 32.61%, Carousel category’s proportion is 10.87%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lamoda: интернет магазин одежды и обуви’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 90.58%,

Facebook’s proportion is 9.01%,

Instagram’s proportion is 0.41%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Lamoda: интернет магазин одежды и обуви‘s network with the most ads is Google Ads(Admob) and its proportion is 84.78%.

3. Top 3 Ad Creative Analysis of Lamoda: интернет магазин одежды и обуви

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lamoda: интернет магазин одежды и обуви. We can see some advertising trends.

Top 1 Ad Creative of Lamoda: интернет магазин одежды и обуви

Ad Details :

Headline :Это Cyber Monday 6+

Text :Киберпонедельник 2020 6+

Top 2 Ad Creative of Lamoda: интернет магазин одежды и обуви

Ad Details :

Headline :Топовые модели Nike 6+

Text :Ищите скидки в приложении Lamoda! 6+

Top 3 Ad Creative of Lamoda: интернет магазин одежды и обуви

Ad Details :

Headline :Топовые модели Nike 6+

Text :Новые коллекции 2020 уже в приложении Lamoda! 6+

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 199 179 179
Popularity 820 744 744
Dimensions 640 x 360 406 x 720 1280 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 2
Countries Bulgaria Russia
Language NA NA Russian

Through the above analysis, we can see that the most effective channel for Lamoda: интернет магазин одежды и обуви in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Lamoda: интернет магазин одежды и обуви’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lamoda: интернет магазин одежды и обуви, you can click the app name below to view related reports.