Laya App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Laya App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Laya App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Laya App

App Name : Laya App

Logo

Laya App-SocialPeta

OS : Android

Network : Facebook,Instagram

Developer : Laya Healthcare

Publisher :

Total creative ads during the time period : 4

Duration : 3

Popularity : 212

2. Laya App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Laya App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Laya App in the recent period. As of 2020-08-10, among the Laya App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-10, Laya App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-10, Laya App‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Laya App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Laya App. We can see some advertising trends.

Top 1 Ad Creative of Laya App

Ad Details :

Headline :Our Claims App | Your Member Benefits | Laya Healthcare Ireland

Text :It's now easier than ever to make a claim for day-to-day medical expenses with Laya Healthcare's award winning members app. Download the app today and take the hassle out of health insurance.

Top 2 Ad Creative of Laya App

Ad Details :

Headline :Our Claims App | Your Member Benefits | Laya Healthcare Ireland

Text :It's now easier than ever to make a claim for day-to-day medical expenses with Laya Healthcare's award winning members app. Download the app today and take the hassle out of health insurance.

Top 3 Ad Creative of Laya App

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 2 2 0
Popularity 53 53
Dimensions 1080 x 1080 1080 x 1080
Creative Type Image Image
Network Facebook Instagram
Related Ads 1 1 0
Countries Ireland Ireland
Language NA NA

Through the above analysis, we can see that the most effective channel for Laya App in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Laya App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Laya App, you can click the app name below to view related reports.