Lifesum: Food Diary & Recipes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lifesum: Food Diary & Recipes’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lifesum: Food Diary & Recipes.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lifesum: Food Diary & Recipes
App Name : Lifesum: Food Diary & Recipes
OS : iOS
Network : Google Ads(Admob),Facebook,Pinterest
Developer : Lifesum AB
Publisher : 1个月下蹲挑战,Cook1Cook - 食譜新體驗，你的美食煮場！,1个月板挑战,WOD Log - Crossfit WODs,女生健身：每天7分钟减去腹部脂肪,Pull Ups - 0 to 20 pull up challenge workout coach,10公里跑 - Couch to 10K,腹肌撕裂者：健身房教练锻炼您拥有迷人身材
Total creative ads during the time period : 2,062
Duration : 1,999
Popularity : 213,734
2. Lifesum: Food Diary & Recipes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lifesum: Food Diary & Recipes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lifesum: Food Diary & Recipes in the recent period. As of 2020-09-07, among the Lifesum: Food Diary & Recipes‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lifesum: Food Diary & Recipes’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 69.55%,
Instagram’s proportion is 30.45%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Lifesum: Food Diary & Recipes‘s network with the most ads is Instagram and its proportion is 50.65%.
3. Top 3 Ad Creative Analysis of Lifesum: Food Diary & Recipes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lifesum: Food Diary & Recipes. We can see some advertising trends.
Top 1 Ad Creative of Lifesum: Food Diary & Recipes
Ad Details ：
Text ：On your intermittent fasting days, you’ll be consuming low calorie food, such a vegetables, fruit and fish. The other 5 days? Eat what you like (within reason, of course!). Simple and effective with Lifesum!
Top 2 Ad Creative of Lifesum: Food Diary & Recipes
Ad Details ：
Text ：On your fasting days, you’ll be consuming low calorie food, such a vegetables, fruit and fish. The other 5 days? Eat what you like (within reason, of course!). Simple and effective with Lifesum!
Top 3 Ad Creative of Lifesum: Food Diary & Recipes
Ad Details ：
Text ：What you lift counts, what you eat counts more. Lifesum helps you keep track of your macros to build strong and sustainable muscles. Download free now and get started with your fitness journey!
Basic Info of Top 3 Ad Creative
|Dimensions||749 x 1006||749 x 1006||600 x 900|
|Countries||United Kingdom,Canada,United States,Australia||United Kingdom,United States,Canada,Australia||United Kingdom,Australia,Canada,United States|
Through the above analysis, we can see that the most effective channel for Lifesum: Food Diary & Recipes in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Lifesum: Food Diary & Recipes’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lifesum: Food Diary & Recipes, you can click the app name below to view related reports.