LIFULL HOME'S Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the LIFULL HOME'S’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LIFULL HOME'S.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of LIFULL HOME'S




OS : iOS

Network : Facebook,Audience Network,Twitter

Developer : LIFULL Co., Ltd

Publisher : Video Editor with Music Star,Fotor - Photo Editor & Collage,PhotoGrid - Pic Collage Maker,GulogGratis: Køb & sælg,OLX Clasificados,appsGratis,MySQL QueryDB Client

Total creative ads during the time period : 501

Duration : 2,081

Popularity : 161,699

2. LIFULL HOME'S’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LIFULL HOME'S in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of LIFULL HOME'S in the recent period. As of 2020-08-21, among the LIFULL HOME'S‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, LIFULL HOME'S’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 51.26%,

Audience Network’s proportion is 47.5%,

Instagram’s proportion is 0.63%,

Messenger’s proportion is 0.61%,

’s proportion is .

In the date of 2020-08-21, LIFULL HOME'S‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of LIFULL HOME'S

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LIFULL HOME'S. We can see some advertising trends.

Top 1 Ad Creative of LIFULL HOME'S

Ad Details :

Headline :LIFULL HOME'S(ライフルホームズ) 不動産アプリ

Text :★2人暮らしにおすすめ★ カップルにピッタリのおウチ探しならこのアプリがオススメだよ~っ

Top 2 Ad Creative of LIFULL HOME'S

Ad Details :

Headline :LIFULL HOME'S(ライフルホームズ) 不動産アプリ

Text :★理想が高い方におすすめ★ 理想のおウチ探しなら検索条件豊富なこのアプリがオススメだよ~っ

Top 3 Ad Creative of LIFULL HOME'S

Ad Details :

Headline :おウチ探しならこのアプリ

Text :  

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 669 527 227
Popularity 999 999 998
Dimensions 400 x 400
Creative Type Video Video Video
Network Twitter Twitter Audience Network
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for LIFULL HOME'S in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free LIFULL HOME'S’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to LIFULL HOME'S, you can click the app name below to view related reports.