Lily's Garden Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lily's Garden’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lily's Garden.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lily's Garden

App Name : Lily's Garden

Logo

Lily's Garden-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Tactile Games ApS

Publisher : 寻物 解谜 游戏 – 隐藏对象 - 有趣的僵尸,Restaurant Tycoon,Mahjong Magic Journey 3 Free,Spoon Pet Collector,Buraco Canastra Online,Otome: Is-it Love? Gabriel,Cooking Scramble: World Master Chef & Food Fever

Total creative ads during the time period : 8,278

Duration : 574

Popularity : 634,885

2. Lily's Garden’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lily's Garden in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lily's Garden in the recent period. As of 2020-09-07, among the Lily's Garden‘s ad creative, the Html category’s proportion is 20.0%, Video category’s proportion is 44.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 4.0%, Carousel category’s proportion is 32.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lily's Garden’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 64.65%,

Google Ads(Admob)’s proportion is 33.6%,

Audience Network’s proportion is 0.58%,

Instagram’s proportion is 0.58%,

Messenger’s proportion is 0.58%.

In the date of 2020-09-07, Lily's Garden‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Lily's Garden

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lily's Garden. We can see some advertising trends.

Top 1 Ad Creative of Lily's Garden

Ad Details :

Headline :Lily

Text :Follow Lily and her funny life.

Top 2 Ad Creative of Lily's Garden

Ad Details :

Headline :Lily's Garden

Text :

Top 3 Ad Creative of Lily's Garden

Ad Details :

Headline :Lily's Garden

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 219 225 225
Popularity 999 999 998
Dimensions 406 x 720 720 x 1280 720 x 1280
Creative Type Video Video Video
Network Google Ads(Admob) Facebook Audience Network
Related Ads 1 1 1
Countries Canada,Australia,United States,United Kingdom Saudi Arabia,Namibia,United Kingdom,Bonaire, Sint Eustatius and Saba,Korea,Kosovo,Zimbabwe,Iceland,Colombia,New Zealand,Maldives,Tajikistan,Mauritius,Mongolia,Cyprus,Micronesia,Marshall Is Rep,Uganda,Suriname DR Congo,Serbia and Montenegro,Moldavia,Australia,Maldives,Eq.Guinea,Cook Is,Saint Martin,Bonaire, Sint Eustatius and Saba,Uganda,Botswana,Bhutan,Svalbard and Jan Mayen Islands,Bolivia,French Polynesia,Madagascar,Norway,Eritrea,Monaco
Language English English English

Through the above analysis, we can see that the most effective channel for Lily's Garden in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Lily's Garden’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lily's Garden, you can click the app name below to view related reports.