Lily’s Garden Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lily’s Garden’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lily’s Garden.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lily’s Garden

App Name : Lily’s Garden

Logo

Lily’s Garden-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Tactile Games

Publisher : Delicious - Emily's Miracle of Life,Resort Tycoon - Hotel Simulation Game,Restaurant Paradise: Sim Builder,Hidden Objects Fairy Tale,Bear Pop - Bubble Shooter,Oden Master,Jean's Boutique 3

Total creative ads during the time period : 1,405

Duration : 517

Popularity : 210,380

2. Lily’s Garden’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lily’s Garden in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lily’s Garden in the recent period. As of 2020-09-07, among the Lily’s Garden‘s ad creative, the Html category’s proportion is 7.41%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.7%, Carousel category’s proportion is 22.22%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lily’s Garden’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 42.03%,

Facebook’s proportion is 37.33%,

Audience Network’s proportion is 20.25%,

Instagram’s proportion is 0.2%,

Messenger’s proportion is 0.2%.

In the date of 2020-09-07, Lily’s Garden‘s network with the most ads is Facebook and its proportion is 44.44%.

3. Top 3 Ad Creative Analysis of Lily’s Garden

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lily’s Garden. We can see some advertising trends.

Top 1 Ad Creative of Lily’s Garden

Ad Details :

Headline :Decorate the garden.

Text :Please help Lily fix the garden.

Top 2 Ad Creative of Lily’s Garden

Ad Details :

Headline :Decorate the garden.

Text :Restore the garden.

Top 3 Ad Creative of Lily’s Garden

Ad Details :

Headline :Lily

Text :Best free story based game.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 220 235 221
Popularity 999 999 999
Dimensions 406 x 720 1280 x 720 406 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Canada,Australia,United Kingdom,United States United States,Australia,Canada,United Kingdom Canada,United States,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Lily’s Garden in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Lily’s Garden’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lily’s Garden, you can click the app name below to view related reports.