LINE@ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the LINE@’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LINE@.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of LINE@

App Name : LINE@

Logo

LINE@-SocialPeta

OS : iOS

Network : Facebook,Yahoo

Developer : LINE Corporation

Publisher :

Total creative ads during the time period : 16

Duration : 1,681

Popularity : 603

2. LINE@’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LINE@ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of LINE@ in the recent period. As of 2020-08-19, among the LINE@‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, LINE@’s the proportion of networks impressions are placed like this:

Yahoo’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-19, LINE@‘s network with the most ads is Yahoo and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of LINE@

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LINE@. We can see some advertising trends.

Top 1 Ad Creative of LINE@

Ad Details :

Headline :與客人拉近距離~現在我們都用LINE@做生意!

Text :顧客跟好友全都混在一起嗎?LINE@生活圈讓你輕鬆管理個人生活與工作,一對一即時互動,無好友上限,讓客戶永遠LINE著你~

Top 2 Ad Creative of LINE@

Ad Details :

Headline :【工商行號專屬LINE帳號】快下載LINE@免費申請

Text :在LINE@搜尋服務需求就看到你!線上訂位、預約、諮詢一把罩!免費下載,快速申辦!搶生意趁現在!

Top 3 Ad Creative of LINE@

Ad Details :

Headline :與客人拉近距離~現在我們都用LINE@做生意!

Text :顧客跟好友全都混在一起嗎?LINE@生活圈讓你輕鬆管理個人生活與工作,一對一即時互動,無好友上限,讓客戶永遠LINE著你~

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 35 38 28
Popularity 118 118 98
Dimensions 1200 x 627 1200 x 627 1200 x 627
Creative Type Image Image Image
Network Yahoo Yahoo Yahoo
Related Ads 3 3 3
Countries Taiwan,Hong Kong,Macau Taiwan,Hong Kong,Macau
Language Chinese (Traditional) Chinese (Traditional) NA

Through the above analysis, we can see that the most effective channel for LINE@ in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free LINE@’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to LINE@, you can click the app name below to view related reports.