Loftie Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Loftie’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Loftie.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Loftie

App Name : Loftie



OS : iOS

Network : Facebook,Instagram,YouTube

Developer : Loftie, Inc.

Publisher :

Total creative ads during the time period : 17

Duration : 153

Popularity : 913

2. Loftie’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Loftie in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Loftie in the recent period. As of 2020-09-06, among the Loftie‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Loftie’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Loftie‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Loftie

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Loftie. We can see some advertising trends.

Top 1 Ad Creative of Loftie

Ad Details :

Headline :The Alarm Clock Reinvented

Text :The best thing that's ever happened to your nightstand. Loftie is an alarm clock designed to support the human being by keeping tech and life in balance.

Top 2 Ad Creative of Loftie

Ad Details :

Headline :Loftie Multifunction Alarm Clock helps break your smartphone addiction

Text :Break up with your smartphone alarm and get a better night's rest. Loftie is a wellness company helping people create tech-life balance through beautifully designed, deceptively simple products for the home.

Top 3 Ad Creative of Loftie

Ad Details :

Headline :Sleep Better with Loftie

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 7 3
Popularity 65 64 55
Dimensions 2048 x 2048 1000 x 1000 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 11 1 1
Countries United States United States,Australia,United Kingdom,Canada United States,Canada,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Loftie in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Loftie’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Loftie, you can click the app name below to view related reports.