Lords Mobile: War Kingdom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lords Mobile: War Kingdom’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lords Mobile: War Kingdom.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lords Mobile: War Kingdom
App Name : Lords Mobile: War Kingdom
OS : iOS
Network : Google Ads(Admob),Facebook,UnityAds
Developer : IGG SINGAPORE PTE. LTD.
Publisher : " 弓箭射手 免費的射箭巡迴賽 最好的瞄準射箭遊戲,真人摔跤战斗,Air Base Strike,Inferno Run,歡樂卡車 -- 水果運輸,Spider Square,Drift City 2017,Chinese Chess / Co Tuong,Thumb Drift - Furious Racing
Total creative ads during the time period : 125,583
Duration : 1,619
Popularity : 8,576,255
2. Lords Mobile: War Kingdom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lords Mobile: War Kingdom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lords Mobile: War Kingdom in the recent period. As of 2020-09-07, among the Lords Mobile: War Kingdom‘s ad creative, the Html category’s proportion is 29.13%, Video category’s proportion is 56.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 8.74%, Carousel category’s proportion is 5.83%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lords Mobile: War Kingdom’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 91.75%,
UnityAds’s proportion is 2.89%,
网易新闻’s proportion is 2.79%,
Vungle’s proportion is 2.41%,
Facebook’s proportion is 0.11%.
In the date of 2020-09-07, Lords Mobile: War Kingdom‘s network with the most ads is Google Ads(Admob) and its proportion is 80.58%.
3. Top 3 Ad Creative Analysis of Lords Mobile: War Kingdom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lords Mobile: War Kingdom. We can see some advertising trends.
Top 1 Ad Creative of Lords Mobile: War Kingdom
Ad Details ：
Top 2 Ad Creative of Lords Mobile: War Kingdom
Ad Details ：
Top 3 Ad Creative of Lords Mobile: War Kingdom
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 400||1280 x 720||640 x 360|
|Network||Google Ads(Admob)||Google Ads(Admob)|
|Countries||Ukraine,Malawi,Svalbard and Jan Mayen Islands,Fiji,Antigua and Barbuda,Turkmenistan,Mauritania,Singapore,Kosovo,Austria,Puerto Rico,San Marino,Macau,Isle Of Man,Myanmar,Djibouti,Saint Barthélemy,United States,Cameroon,Mongolia||China,Malaysia,Singapore||Malaysia,China,Singapore|
|Language||NA||Chinese (Simplified)||Chinese (Simplified)|
Through the above analysis, we can see that the most effective channel for Lords Mobile: War Kingdom in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lords Mobile: War Kingdom’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lords Mobile: War Kingdom, you can click the app name below to view related reports.