Lords Mobile: War Kingdom Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lords Mobile: War Kingdom’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lords Mobile: War Kingdom.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lords Mobile: War Kingdom

App Name : Lords Mobile: War Kingdom

Logo

Lords Mobile: War Kingdom-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,UnityAds

Developer : IGG SINGAPORE PTE. LTD.

Publisher : " 弓箭射手 免費的射箭巡迴賽 最好的瞄準射箭遊戲,真人摔跤战斗,Air Base Strike,Inferno Run,歡樂卡車 -- 水果運輸,Spider Square,Drift City 2017,Chinese Chess / Co Tuong,Thumb Drift - Furious Racing

Total creative ads during the time period : 125,583

Duration : 1,619

Popularity : 8,576,255

2. Lords Mobile: War Kingdom’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lords Mobile: War Kingdom in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lords Mobile: War Kingdom in the recent period. As of 2020-09-07, among the Lords Mobile: War Kingdom‘s ad creative, the Html category’s proportion is 29.13%, Video category’s proportion is 56.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 8.74%, Carousel category’s proportion is 5.83%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lords Mobile: War Kingdom’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 91.75%,

UnityAds’s proportion is 2.89%,

网易新闻’s proportion is 2.79%,

Vungle’s proportion is 2.41%,

Facebook’s proportion is 0.11%.

In the date of 2020-09-07, Lords Mobile: War Kingdom‘s network with the most ads is Google Ads(Admob) and its proportion is 80.58%.

3. Top 3 Ad Creative Analysis of Lords Mobile: War Kingdom

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lords Mobile: War Kingdom. We can see some advertising trends.

Top 1 Ad Creative of Lords Mobile: War Kingdom

Ad Details :

Headline :⭐️⭐️⭐️⭐️⭐️👑

Text :

Top 2 Ad Creative of Lords Mobile: War Kingdom

Ad Details :

Headline :2018全球火热战略手游.

Text :是时候保卫国家荣誉了.

Top 3 Ad Creative of Lords Mobile: War Kingdom

Ad Details :

Headline :全球國戰,專治不服。

Text :排兵布阵,战场如棋变万千

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 228 255 237
Popularity 999 999 999
Dimensions 400 x 400 1280 x 720 640 x 360
Creative Type Video Video Video
Network Facebook Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Ukraine,Malawi,Svalbard and Jan Mayen Islands,Fiji,Antigua and Barbuda,Turkmenistan,Mauritania,Singapore,Kosovo,Austria,Puerto Rico,San Marino,Macau,Isle Of Man,Myanmar,Djibouti,Saint Barthélemy,United States,Cameroon,Mongolia China,Malaysia,Singapore Malaysia,China,Singapore
Language NA Chinese (Simplified) Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for Lords Mobile: War Kingdom in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Lords Mobile: War Kingdom’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lords Mobile: War Kingdom, you can click the app name below to view related reports.