Lyf Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lyf’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lyf.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lyf

App Name : Lyf

Logo

Lyf-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Lyf App Pty Ltd

Publisher : 30 Day Fitness Challenge - Workout at Home,Blue Light Filter,BeSoccer - Soccer Live Score,Dating, Chat, Love – WannaMeet,Video Maker,Live Line Cricket Scores - Cricket Exchange,Anygram : Make Global Friends

Total creative ads during the time period : 113

Duration : 973

Popularity : 28,211

2. Lyf’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lyf in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lyf in the recent period. As of 2020-09-06, among the Lyf‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 37.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 12.5%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Lyf’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 39.14%,

Audience Network’s proportion is 28.9%,

Instagram’s proportion is 16.01%,

Messenger’s proportion is 15.95%,

’s proportion is .

In the date of 2020-09-06, Lyf‘s network with the most ads is Facebook and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of Lyf

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lyf. We can see some advertising trends.

Top 1 Ad Creative of Lyf

Ad Details :

Headline :Connect with Others on the Same Journey

Text :Real people, real stories, no judgement. Life is all kinds of amazing. It’s also all kinds of hard. Whatever you’re dealing with, there are others who can relate – people who would cheer you on if they could hear you. That’s what Lyf is for: a platform to share stuff that might be too person...

Top 2 Ad Creative of Lyf

Ad Details :

Headline :Connect with Others on the Same Journey

Text :Real people, real stories, no judgement. Life is all kinds of amazing. It’s also all kinds of hard. Whatever you’re dealing with, there are others who can relate – people who would cheer you on if they could hear you. That’s what Lyf is for: a platform to share stuff that might be too person...

Top 3 Ad Creative of Lyf

Ad Details :

Headline :I’m going to quit my job.

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 173 173 120
Popularity 975 963 903
Dimensions 1080 x 1080 1080 x 1080 400 x 400
Creative Type Image Image Video
Network Facebook Audience Network Facebook
Related Ads 3 3 1
Countries Australia,United Kingdom,United States Australia,United Kingdom,United States United Kingdom,United States,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Lyf in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Lyf’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lyf, you can click the app name below to view related reports.