M Card Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the M Card’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps M Card.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of M Card
App Name : M Card
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : TheMallGroup
Publisher : Polaris Office - Free Docs, Sheets, Slides + PDF
Total creative ads during the time period : 48
Duration : 458
Popularity : 3,704
2. M Card’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser M Card in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of M Card in the recent period. As of 2020-08-25, among the M Card‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, M Card’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 78.47%,
Instagram’s proportion is 21.53%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-25, M Card‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of M Card
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of M Card. We can see some advertising trends.
Top 1 Ad Creative of M Card
Ad Details ：
Headline ：
Text ：เตรียมพบกับปรากฎการณ์แห่งความสุขฉลองตรุษจีน 23 ม.ค.นี้ ในงาน #TheMallHappyChineseNewYear ที่ Grand Hall ชั้น G เดอะมอลล์ บางกะปิ เซอร์ไพรส์โชว์พิเศษ จาก 4 หนุ่ม TRINITY ในตีม Party ตี๋หมวย อย่าลืมแต่งตี๋หมวยมาน้า #TheMallThailand #TheMallxTRINITY #TRINITY_TNT #ChineseNewYear2020 https://t.co/HYrzhjDv6M
Top 2 Ad Creative of M Card
Ad Details ：
Headline ：
Text ：แจกบัตร Starbucks มูลค่า 300 บาท จำนวน 10 รางวัล ส่งความสุขแบบฟินๆ ส่งท้ายปี เพียง Mention เพื่อน 3 คน ที่อยากชวนมาถ่ายรูป We Bare Bears สามหมีจอมป่วน และบอกว่าอยากถ่ายกับหมีตัวไหนมากที่สุด และเพราะอะไร? ร่วมสนุกได้ถึง 31 ธ.ค. 62 ประกาศผล 6 ม.ค. 63 #WEBAREBEARS #THEMALLTHAILAND https://t.co/jpUSErK11s
Top 3 Ad Creative of M Card
Ad Details ：
Headline ：
Text ：น้องเพิร์ธยัง SAY YES แล้วคุณจะ YES มั้ย กับงาน BANGKOK SHOPPING FESTIVAL 2019🛒🛒 #มหกรรมช้อปมันส์เวอร์ ตลอดเดือน NOVEMBER 8 - 24 November 2019 นี้ 💢 ลดทั้งห้างฯ สูงสุด 80%* ‼ 💢 ศุกร์-เสาร์-อาทิตย์ 12.00 – 20.00 น. #BKKSF19 #TheMall #PerthTanapon #รอยยิ้มของชูครีม @perthppe https://t.co/1hMk8ZhCwO
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 11 | 11 |
| Popularity | 340 | 145 | 134 |
| Dimensions | 640 x 360 | 540 x 540 | 675 x 1200 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for M Card in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free M Card’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to M Card, you can click the app name below to view related reports.