Macy's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Macy's’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Macy's.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Macy's
App Name : Macy's
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Macys Inc
Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,GulogGratis: Køb & sælg,Video Editor with Music Star,MySQL QueryDB Client,İmsakiyeler: 2019 İmsakiye,MakeupPlus,Un día más culto,ATH Airport,싸이메라
Total creative ads during the time period : 5,213
Duration : 2,187
Popularity : 170,284
2. Macy's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Macy's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Macy's in the recent period. As of 2020-08-15, among the Macy's‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Macy's’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-15, Macy's‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Macy's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Macy's. We can see some advertising trends.
Top 1 Ad Creative of Macy's
Ad Details ：
Headline ：Download the Macy's App
Text ：Meet your pocket-sized shopping assistant. Get the app that does it all: unlock exclusive offers, track your Star Money & so much more.
Top 2 Ad Creative of Macy's
Ad Details ：
Headline ：Check it Out
Text ：Now, Macy’s Star Rewards members earn on *every* purchase at Macy’s. Except Gift Cards, services and fees. Track your rewards in the Macy’s app!
Top 3 Ad Creative of Macy's
Ad Details ：
Headline ：Home Sale Event
Text ：Home is where the heart is. Use code THANKS to save big & make your <3 extra happy.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 21 | 26 |
| Popularity | 115 | 109 | 94 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 7 |
| Countries | United Kingdom,Canada,Australia,United States | Canada,United Kingdom,Australia,United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Macy's in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Macy's’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Macy's, you can click the app name below to view related reports.