McDonald's Hong Kong Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McDonald's Hong Kong’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDonald's Hong Kong.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McDonald's Hong Kong
App Name : McDonald's Hong Kong
Logo：
OS : Android
Network : Yahoo
Developer : MHK Restaurants Limited
Publisher :
Total creative ads during the time period : 1
Duration : 23
Popularity : 114
2. McDonald's Hong Kong’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser McDonald's Hong Kong in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McDonald's Hong Kong in the recent period. As of 2020-08-16, among the McDonald's Hong Kong‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, McDonald's Hong Kong’s the proportion of networks impressions are placed like this:
Yahoo’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-16, McDonald's Hong Kong‘s network with the most ads is Yahoo and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of McDonald's Hong Kong
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDonald's Hong Kong. We can see some advertising trends.
Top 1 Ad Creative of McDonald's Hong Kong
Ad Details ：
Headline ：麥當勞App全城至抵 逢星期一送$200優惠券
Text ：無論點餐定嗌麥麥送，有升級版麥當勞App，通通可以慳住歎！因為逢星期一送你總值超過$200優惠券！用全城至抵麥當勞App，著數即歎到！
Top 2 Ad Creative of McDonald's Hong Kong
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of McDonald's Hong Kong
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 0 | 0 |
| Popularity | 114 | ||
| Dimensions | 1200 x 627 | ||
| Creative Type | Image | ||
| Network | Yahoo | ||
| Related Ads | 1 | 0 | 0 |
| Countries | Hong Kong,Macau,Taiwan | ||
| Language | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for McDonald's Hong Kong in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free McDonald's Hong Kong’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McDonald's Hong Kong, you can click the app name below to view related reports.