McDonald’s App - Caribe Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the McDonald’s App - Caribe’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDonald’s App - Caribe.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of McDonald’s App - Caribe

App Name : McDonald’s App - Caribe

Logo

McDonald’s App - Caribe-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Arcos Dorados

Publisher : Treehouse Table,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Universal Email App,Korean Food Recipes - 10k Recipes,SHAREit - Transfer Share,UC Mini- Best Tube Mate Fast Video Downloader,Text Free: WiFi Calling App

Total creative ads during the time period : 1,937

Duration : 1,363

Popularity : 114,063

2. McDonald’s App - Caribe’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser McDonald’s App - Caribe in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of McDonald’s App - Caribe in the recent period. As of 2020-09-07, among the McDonald’s App - Caribe‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, McDonald’s App - Caribe’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

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In the date of 2020-09-07, McDonald’s App - Caribe‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of McDonald’s App - Caribe

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDonald’s App - Caribe. We can see some advertising trends.

Top 1 Ad Creative of McDonald’s App - Caribe

Ad Details :

Headline :McDonald's App

Text :Tem McOferta Média Big Mac + Sundae ou Chicken McNuggets 4 unidades por R$20,90. Baixe o App e pegue seu cupom.

Top 2 Ad Creative of McDonald’s App - Caribe

Ad Details :

Headline :Bateu aquela #FomedeMéqui?

Text :Com o App do Méqui você consegue até 50% de desconto em ofertas especiais. Baixe agora e aproveite nossas ofertas!

Top 3 Ad Creative of McDonald’s App - Caribe

Ad Details :

Headline :Almoço no Méqui?

Text :Baixe o nosso App e escolha dentre as várias ofertas. Todos os cupons também são aceitos no Drive.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 2 1 30
Popularity 907 900 738
Dimensions 720 x 720 1080 x 1080 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Brazil Brazil,Portugal,Angola Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for McDonald’s App - Caribe in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free McDonald’s App - Caribe’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to McDonald’s App - Caribe, you can click the app name below to view related reports.