ME Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ME’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ME.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ME

App Name : ME



OS : Android

Network : 腾讯社交广告(广点通),今日头条,快手

Developer : 宁夏聚岚网络科技有限公司

Publisher : 停车达人,同桌大作战

Total creative ads during the time period : 33

Duration : 1,627

Popularity : 855

2. ME’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ME in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ME in the recent period. As of 2020-09-01, among the ME‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, ME’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, ME‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ME

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ME. We can see some advertising trends.

Top 1 Ad Creative of ME

Ad Details :

Headline :这款APP,声音控的聚集地,软萌少女音、御姐音都有

Text :

Top 2 Ad Creative of ME

Ad Details :

Headline :通过声音听见灵魂

Text :小姐姐在线等!声音超甜,游戏带飞,还能语音交友哦

Top 3 Ad Creative of ME

Ad Details :

Headline :通过声音听见灵魂

Text :ME语音,语音交友神器,小姐姐声音超甜!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 690 x 360 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 趣头条 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for ME in recent advertising is 趣头条, and the main creative type is Image.

In conclusion: The above is a free ME’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ME, you can click the app name below to view related reports.