MEL Kids Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MEL Kids’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MEL Kids.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MEL Kids

App Name : MEL Kids


MEL Kids-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : MEL Science Limited

Publisher : Bible,Fotor - Photo Editor & Collage,appsGratis,BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table

Total creative ads during the time period : 44

Duration : 314

Popularity : 2,460

2. MEL Kids’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MEL Kids in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MEL Kids in the recent period. As of 2020-08-21, among the MEL Kids‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, MEL Kids’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-08-21, MEL Kids‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MEL Kids

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MEL Kids. We can see some advertising trends.

Top 1 Ad Creative of MEL Kids

Ad Details :

Headline :

Text :👨‍🔬👩‍🔬With MEL Science Chemistry sets, your kids will see that science is everywhere, even in a glass of cola or milk 🥤🥛 Start discovering now!🚀🌋

Top 2 Ad Creative of MEL Kids

Ad Details :

Headline :Grab your box of real magic! 🎁

Text :🎁Christmas Gift Your Children Will Never Forget! 👨‍🎓Enjoy chemistry sets for the whole...

Top 3 Ad Creative of MEL Kids

Ad Details :

Headline :Subscribe for MEL Kids sets with free shipping 👉

Text :🎁🎄Christmas Gift Your Child Will Never Forget! Let your kids feel the magic of Christmas...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 16 1 1
Popularity 87 51 51
Dimensions 400 x 400 300 x 400 300 x 400
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
Countries Canada,United States,Australia,United Kingdom Canada,United Kingdom,United States,Australia United States,United Kingdom,Australia,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for MEL Kids in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MEL Kids’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MEL Kids, you can click the app name below to view related reports.