Melo – making friends, chatting, falling in love Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Melo – making friends, chatting, falling in love’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melo – making friends, chatting, falling in love.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Melo – making friends, chatting, falling in love

App Name : Melo – making friends, chatting, falling in love

Logo

Melo – making friends, chatting, falling in love-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : CI-Zhitang Information Technology Co., Ltd

Publisher : Treehouse Table,Vegan Recipes Free,Dating, Chat, Love – WannaMeet,All Recipes Free,Alarm Clock,Water Drink Reminder,Been Love Memory - Love Counter 2019

Total creative ads during the time period : 957

Duration : 306

Popularity : 71,184

2. Melo – making friends, chatting, falling in love’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Melo – making friends, chatting, falling in love in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Melo – making friends, chatting, falling in love in the recent period. As of 2020-09-07, among the Melo – making friends, chatting, falling in love‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 16.28%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 83.72%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Melo – making friends, chatting, falling in love’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 36.66%,

Facebook’s proportion is 21.11%,

Instagram’s proportion is 21.11%,

Messenger’s proportion is 21.11%,

’s proportion is .

In the date of 2020-09-07, Melo – making friends, chatting, falling in love‘s network with the most ads is Audience Network and its proportion is 37.21%.

3. Top 3 Ad Creative Analysis of Melo – making friends, chatting, falling in love

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melo – making friends, chatting, falling in love. We can see some advertising trends.

Top 1 Ad Creative of Melo – making friends, chatting, falling in love

Ad Details :

Headline :Melo-视频聊天

Text :

Top 2 Ad Creative of Melo – making friends, chatting, falling in love

Ad Details :

Headline :Melo-视频聊天

Text :

Top 3 Ad Creative of Melo – making friends, chatting, falling in love

Ad Details :

Headline :Melo-视频聊天

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 77 77 77
Popularity 533 532 529
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Malaysia Malaysia Malaysia
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Melo – making friends, chatting, falling in love in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Melo – making friends, chatting, falling in love’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Melo – making friends, chatting, falling in love, you can click the app name below to view related reports.