MiaoPai Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MiaoPai’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MiaoPai.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MiaoPai

App Name : MiaoPai

Logo

MiaoPai-SocialPeta

OS : Android

Network : 微博,腾讯社交广告(广点通),今日头条

Developer : 纪划

Publisher :

Total creative ads during the time period : 52,408

Duration : 1,860

Popularity : 147,250

2. MiaoPai’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MiaoPai in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MiaoPai in the recent period. As of 2020-09-02, among the MiaoPai‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, MiaoPai’s the proportion of networks impressions are placed like this:

微博’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, MiaoPai‘s network with the most ads is 微博 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MiaoPai

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MiaoPai. We can see some advertising trends.

Top 1 Ad Creative of MiaoPai

Ad Details :

Headline :

Text :转发微博

Top 2 Ad Creative of MiaoPai

Ad Details :

Headline :

Text :转发微博

Top 3 Ad Creative of MiaoPai

Ad Details :

Headline :

Text :转发微博

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 473 473 265
Popularity 999 999 996
Dimensions 10774 x 6614 10774 x 6614 180 x 180
Creative Type Image Image Image
Network 微博 微博 微博
Related Ads 1 1 7
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for MiaoPai in recent advertising is 微博, and the main creative type is Image.

In conclusion: The above is a free MiaoPai’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MiaoPai, you can click the app name below to view related reports.