mom.life — pregnancy baby Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the mom.life — pregnancy baby’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mom.life — pregnancy baby.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of mom.life — pregnancy baby
App Name : mom.life — pregnancy baby
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Wunderkind Media and Technology Corp.
Publisher : Beauty Tips for Women,Skin Lightening And Treatments With Home Remedies,Motif Batik Nusantara,GCalc: Gestational Calculator,Pregnancy Guide,Glitter Wallpapers,SUGARFREE.,100+ Sauce Recipes
Total creative ads during the time period : 59
Duration : 332
Popularity : 7,808
2. mom.life — pregnancy baby’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser mom.life — pregnancy baby in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of mom.life — pregnancy baby in the recent period. As of 2020-08-27, among the mom.life — pregnancy baby‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, mom.life — pregnancy baby’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 65.53%,
Instagram’s proportion is 34.47%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-27, mom.life — pregnancy baby‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of mom.life — pregnancy baby
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mom.life — pregnancy baby. We can see some advertising trends.
Top 1 Ad Creative of mom.life — pregnancy baby
Ad Details ：
Headline ：Pregnancy tracker and chat support for new moms
Text ：Expecting? New mom? Join our community of moms and moms to be who chat, laugh, brag, cry and support each other. Pregnancy tracker day by day: learn what to expect when you’re expecting Find your kindred spirit at the same stage of parenting, from positive pregnancy test and beyond. Mom.life is th...
Top 2 Ad Creative of mom.life — pregnancy baby
Ad Details ：
Headline ：Pregnancy tracker and chat support for new moms
Text ：Expecting? New mom? Join our community of moms and moms to be who chat, laugh, brag, cry and support each other. Pregnancy tracker day by day: learn what to expect when you’re expecting Find your kindred spirit at the same stage of parenting, from positive pregnancy test and beyond. Mom.life is th...
Top 3 Ad Creative of mom.life — pregnancy baby
Ad Details ：
Headline ：Pregnancy tracker and chat support for new moms
Text ：Expecting? New mom? Join our community of moms and moms to be who chat, laugh, brag, cry and support each other. Pregnancy tracker day by day: learn what to expect when you’re expecting Find your kindred spirit at the same stage of parenting, from positive pregnancy test and beyond. Mom.life is th...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 141 | 141 |
| Popularity | 850 | 843 | 842 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Canada,United Kingdom,Australia,United States | United States,United Kingdom,Canada,Australia | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for mom.life — pregnancy baby in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free mom.life — pregnancy baby’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to mom.life — pregnancy baby, you can click the app name below to view related reports.