Moment Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Moment’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moment.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Moment

App Name : Moment

Logo

Moment-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Versum sp. z o.o.

Publisher : 30 Day Fitness Challenge - Workout at Home,UC Mini- Best Tube Mate Fast Video Downloader,All Recipes Free,7 Minute Workout,Video Collage Maker,Fotor - Photo Editor & Collage,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)

Total creative ads during the time period : 580

Duration : 1,260

Popularity : 80,384

2. Moment’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Moment in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Moment in the recent period. As of 2020-09-07, among the Moment‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Moment’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Moment‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Moment

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moment. We can see some advertising trends.

Top 1 Ad Creative of Moment

Ad Details :

Headline :HairWolf Studio & Make-up Artist

Text :

Top 2 Ad Creative of Moment

Ad Details :

Headline :HairWolf Studio & Make-up Artist

Text :

Top 3 Ad Creative of Moment

Ad Details :

Headline :HairWolf Studio & Make-up Artist

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 315 315 315
Popularity 999 999 999
Dimensions 1440 x 960 1260 x 1575 1440 x 1800
Creative Type Image Image Image
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Poland Poland Poland
Language English English English

Through the above analysis, we can see that the most effective channel for Moment in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Moment’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Moment, you can click the app name below to view related reports.