Morley IAS SmartConfig Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Morley IAS SmartConfig’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Morley IAS SmartConfig.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Morley IAS SmartConfig

App Name : Morley IAS SmartConfig


Morley IAS SmartConfig-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Honeywell International, Inc.

Publisher :

Total creative ads during the time period : 4

Duration : 2

Popularity : 204

2. Morley IAS SmartConfig’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Morley IAS SmartConfig in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Morley IAS SmartConfig in the recent period. As of 2020-09-06, among the Morley IAS SmartConfig‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Morley IAS SmartConfig’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 27.84%,

Instagram’s proportion is 27.84%,

Messenger’s proportion is 27.84%,

Facebook’s proportion is 16.47%,

’s proportion is .

In the date of 2020-09-06, Morley IAS SmartConfig‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Morley IAS SmartConfig

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Morley IAS SmartConfig. We can see some advertising trends.

Top 1 Ad Creative of Morley IAS SmartConfig

Ad Details :

Headline :Fire Detection Alarm System

Text :Discover more about Morley UL

Top 2 Ad Creative of Morley IAS SmartConfig

Ad Details :

Headline :Fire Detection Alarm System

Text :Discover more about Morley UL

Top 3 Ad Creative of Morley IAS SmartConfig

Ad Details :

Headline :Fire Detection Alarm System

Text :Smart, addressable fire alarm system with easy installation & seamless configuration via mobile bluetooth connectivity.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Audience Network Messenger Facebook
Related Ads 1 1 1
Countries Philippines Philippines Philippines
Language English English English

Through the above analysis, we can see that the most effective channel for Morley IAS SmartConfig in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Morley IAS SmartConfig’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Morley IAS SmartConfig, you can click the app name below to view related reports.