MTV Play UK Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MTV Play UK’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MTV Play UK.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MTV Play UK

App Name : MTV Play UK


MTV Play UK-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),YouTube

Developer : Viacom International Inc.

Publisher : まものダンジョン -放置タップRPG-,Elite Army Sniper Shooter 3d - spy shooting missions : fully free game,Skin Creator 3D for Minecraft

Total creative ads during the time period : 66

Duration : 551

Popularity : 4,017

2. MTV Play UK’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MTV Play UK in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MTV Play UK in the recent period. As of 2020-08-25, among the MTV Play UK‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, MTV Play UK’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, MTV Play UK‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MTV Play UK

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MTV Play UK. We can see some advertising trends.

Top 1 Ad Creative of MTV Play UK

Ad Details :

Headline :Download the MTV Play app

Text :

Top 2 Ad Creative of MTV Play UK

Ad Details :

Headline :Download the MTV Play app

Text :

Top 3 Ad Creative of MTV Play UK

Ad Details :

Headline :MTV UK

Text :Catfish reveals srsly sent us through the roof! 🙈☠️💔 You can catch up on the BRAND NEW series of Catfish on the #MTVPlay app right NOW! Download for your free trial

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 37 19 11
Popularity 198 100 74
Dimensions 320 x 400 400 x 400 1080 x 1080
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries United Kingdom United Kingdom United States,United Kingdom,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for MTV Play UK in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MTV Play UK’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MTV Play UK, you can click the app name below to view related reports.