MyAXA SG (New) Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MyAXA SG (New)’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyAXA SG (New).

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MyAXA SG (New)

App Name : MyAXA SG (New)

Logo

MyAXA SG (New)-SocialPeta

OS : Android

Network : Facebook,Messenger,Instagram

Developer : AXA Singapore

Publisher :

Total creative ads during the time period : 13

Duration : 147

Popularity : 730

2. MyAXA SG (New)’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MyAXA SG (New) in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MyAXA SG (New) in the recent period. As of 2020-08-11, among the MyAXA SG (New)‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-11, MyAXA SG (New)’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-11, MyAXA SG (New)‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MyAXA SG (New)

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyAXA SG (New). We can see some advertising trends.

Top 1 Ad Creative of MyAXA SG (New)

Ad Details :

Headline :AXA Cancer ReCover

Text :T&Cs apply

Top 2 Ad Creative of MyAXA SG (New)

Ad Details :

Headline :Unlimited Complimentary Video Consultations

Text :(Limited time offer) Get access to Unlimited Complimentary Video Consultations with a Singapore-registered doctor via the Fullerton Health App and Free Delivery of Medicine. - Note: Offer ends 30 Sept 2020. All video consultations and delivery of medicine will be complimentary until 31 December 2020. Medication charges are not included as part this offer.

Top 3 Ad Creative of MyAXA SG (New)

Ad Details :

Headline :6 Finance Tips We Can Learn From the COVID-19 Pandemic

Text :It is best to prepare your personal finance plans to endure adverse scenarios, especially in uncertain economic conditions.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 8 4
Popularity 68 64 57
Dimensions 400 x 400 720 x 720 1200 x 630
Creative Type Video Image Image
Network Facebook Facebook Messenger
Related Ads 1 1 1
Countries Singapore Singapore
Language English NA English

Through the above analysis, we can see that the most effective channel for MyAXA SG (New) in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MyAXA SG (New)’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MyAXA SG (New), you can click the app name below to view related reports.