MyGov Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MyGov’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyGov.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MyGov

App Name : MyGov

Logo

MyGov-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : MyGovIndia

Publisher : GulogGratis: Køb & sælg,Blue Light Filter,Treehouse Table

Total creative ads during the time period : 26

Duration : 1,732

Popularity : 3,085

2. MyGov’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MyGov in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MyGov in the recent period. As of 2020-08-11, among the MyGov‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-11, MyGov’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-11, MyGov‘s network with the most ads is Messenger and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MyGov

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyGov. We can see some advertising trends.

Top 1 Ad Creative of MyGov

Ad Details :

Headline :Inviting Ideas and Suggestions for Union Budget 2019-2020

Text :In order to make the Union Budget-making process participative and inclusive, the Ministry of Finance has sought inputs from citizens for the last several years. This year too, the Ministry looks forward to hearing from you on your suggestions for the Union Budget which will be presented in the Parl...

Top 2 Ad Creative of MyGov

Ad Details :

Headline :Social Distancing Will Bring Us Together, Not Apart

Text :A little distance today can be bring us closer to beating this tomorrow. Practice social distancing. Click here to know how: https://www.mygov.in/covid-19/

Top 3 Ad Creative of MyGov

Ad Details :

Headline :

Text :Urging my fellow citizens & colleagues from IT fraternity @nasscom to strengthen @mygovindia in our fight against #COVID19 Download @SetuAarogya app & stay alerted if you cross paths with a +ve tested person. Spread the msg among families & friends https://t.co/PgWF9GLqi6 https://t.co/cn5axIHjSy

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 302 1 19
Popularity 999 745 161
Dimensions 510 x 340 1000 x 1000 531 x 780
Creative Type Image Video Image
Network Facebook Facebook Twitter
Related Ads 1 1 1
Countries Australia,Canada,United Kingdom,United States United Kingdom,Australia,Canada,United States Australia,United Kingdom,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for MyGov in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free MyGov’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MyGov, you can click the app name below to view related reports.