MyMTN Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MyMTN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyMTN.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MyMTN

App Name : MyMTN

Logo

MyMTN-SocialPeta

OS : Android

Network : Twitter,Audience Network,Facebook

Developer : MTN

Publisher : True Mobile Caller ID Locator Call Blocker,Turbo VPN- Free Proxy Server Secure VPN Service,Ameba,Universal Email App,SHAREit - Transfer Share,TalkU Free Calls +Free Texting +International Call,Alarm Clock,Blue Light Filter

Total creative ads during the time period : 57

Duration : 1,803

Popularity : 1,305

2. MyMTN’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MyMTN in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MyMTN in the recent period. As of 2020-08-24, among the MyMTN‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, MyMTN’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-24, MyMTN‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MyMTN

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyMTN. We can see some advertising trends.

Top 1 Ad Creative of MyMTN

Ad Details :

Headline :Timeline Photos

Text :Y'ello! Parce qu'on est une famille, #EnsembleOnGere. Reçois 10 SMS gratuits chaque jour jusqu'au 24 Août pour prendre des nouvelles de tes proches en cette saison des pluies. Tape *158*10# #CaVaAller #EGoBeta

Top 2 Ad Creative of MyMTN

Ad Details :

Headline :

Text :Did you miss Gagaaa? Well, it is back with a bang! Get 4GB for 5k exclusively via #MTNMoMo on the #MyMTN app. Visit https://t.co/OX1ml5Dm9q . #GagaWithMTN https://t.co/Wf9qwhxQhR

Top 3 Ad Creative of MyMTN

Ad Details :

Headline :

Text :Introducing MTN Gaga Time. 💻📱📶 Enjoy surfing, streaming, downloading, uploading & so much more on the Internet every day from 12am to 10am. Dial *150*1# or visit https://t.co/OX1ml5Dm9q to download the app. Activate 2GB for 2K or 5GB for 4k. Let every day be #GagaWithMTN time. https://t.co/NCtr6GE3OG

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 11 11
Popularity 98 86 75
Dimensions 720 x 720 1200 x 1200 1080 x 1080
Creative Type Image Image Video
Network Facebook Twitter Twitter
Related Ads 1 1 1
Countries Cameroon United Kingdom,Australia,Canada,United States Australia,United States,United Kingdom,Canada
Language French English English

Through the above analysis, we can see that the most effective channel for MyMTN in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free MyMTN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MyMTN, you can click the app name below to view related reports.