Natura: Produtos de Beleza, Perfumes e Cosméticos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Natura: Produtos de Beleza, Perfumes e Cosméticos’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Natura: Produtos de Beleza, Perfumes e Cosméticos.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Natura: Produtos de Beleza, Perfumes e Cosméticos
App Name : Natura: Produtos de Beleza, Perfumes e Cosméticos
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Natura Cosméticos
Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,Blue Light Filter,Ameba
Total creative ads during the time period : 7,416
Duration : 1,998
Popularity : 805,198
2. Natura: Produtos de Beleza, Perfumes e Cosméticos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Natura: Produtos de Beleza, Perfumes e Cosméticos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Natura: Produtos de Beleza, Perfumes e Cosméticos in the recent period. As of 2020-09-07, among the Natura: Produtos de Beleza, Perfumes e Cosméticos‘s ad creative, the Html category’s proportion is 3.23%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 93.55%, Carousel category’s proportion is 3.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Natura: Produtos de Beleza, Perfumes e Cosméticos’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 30.22%,
Audience Network’s proportion is 29.16%,
Instagram’s proportion is 20.24%,
Messenger’s proportion is 20.22%,
Google Ads(Admob)’s proportion is 0.16%.
In the date of 2020-09-07, Natura: Produtos de Beleza, Perfumes e Cosméticos‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Natura: Produtos de Beleza, Perfumes e Cosméticos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Natura: Produtos de Beleza, Perfumes e Cosméticos. We can see some advertising trends.
Top 1 Ad Creative of Natura: Produtos de Beleza, Perfumes e Cosméticos
Ad Details ：
Headline ：Nilva Gagliardi - Comprar Online na Rede Natura
Text ：A maior variedade em perfumaria, cosméticos, maquiagens e presentes você encontra na loja da Natura online. Tudo isso em ate 6x sem juros.
Top 2 Ad Creative of Natura: Produtos de Beleza, Perfumes e Cosméticos
Ad Details ：
Headline ：APROVEITE!
Text ：As promoções são de arrasar não deixe de acessar. Pague no boleto/cartão de credito em até 6X sem juros e frete grátis a cima de R$ 99,00! Cadastre-se!
Top 3 Ad Creative of Natura: Produtos de Beleza, Perfumes e Cosméticos
Ad Details ：
Headline ：APROVEITE!
Text ：As promoções são de arrasar não deixe de acessar. Pague no boleto/cartão de credito em até 6X sem juros e frete grátis a cima de R$ 99,00! Cadastre-se!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,005 | 1,908 | 1,908 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 609 x 363 | 960 x 475 | 620 x 306 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Natura: Produtos de Beleza, Perfumes e Cosméticos in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Natura: Produtos de Beleza, Perfumes e Cosméticos’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Natura: Produtos de Beleza, Perfumes e Cosméticos, you can click the app name below to view related reports.