NAVICA™ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NAVICA™’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NAVICA™.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NAVICA™

App Name : NAVICA™

Logo

NAVICA™-SocialPeta

OS : iOS

Network : Facebook,Yahoo

Developer : Abbott

Publisher :

Total creative ads during the time period : 2

Duration : 24

Popularity : 191

2. NAVICA™’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NAVICA™ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NAVICA™ in the recent period. As of 2020-08-31, among the NAVICA™‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, NAVICA™’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 57.66%,

Yahoo’s proportion is 42.34%,

’s proportion is ,

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In the date of 2020-08-31, NAVICA™‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of NAVICA™

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NAVICA™. We can see some advertising trends.

Top 1 Ad Creative of NAVICA™

Ad Details :

Headline :Abbott's molecular, antibody tests for COVID-19

Text :Abbott is developing testing technologies, expanding access and sharing resources as part of our efforts to limit novel coronavirus.

Top 2 Ad Creative of NAVICA™

Ad Details :

Headline :BinaxNOW Rapid Antigen Test and NAVICA Mobile App

Text :In the fight against COVID-19, diagnostics are a powerful tool to help us navigate our daily lives. Our BinaxNOW rapid antigen test and NAVICA mobile app pair fast and reliable test results with a digital pass to help facilitate entry into organizations such as work and schools: https://abbo.tt/3b0oDa1

Top 3 Ad Creative of NAVICA™

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 23 1 0
Popularity 118 73
Dimensions 1200 x 627 640 x 640
Creative Type Image Video
Network Yahoo Facebook
Related Ads 1 1 0
Countries United States,Canada,United Kingdom,Australia United States
Language English English

Through the above analysis, we can see that the most effective channel for NAVICA™ in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free NAVICA™’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NAVICA™, you can click the app name below to view related reports.