Netflix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Netflix’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Netflix.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Netflix
App Name : Netflix
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : 彩虹工作室
Publisher : Chinese Good Morning Good Night Wishes Love,Art Pixel Coloring. Color by Number.,YouCam Nails - Manicure Salon for Custom Nail Art,My Birthday Party,PixBox Coloring - Color by number Sandbox,All Recipes Free,G TV HD,Cute Kitty's Bedtime Activities,القناة التانية بدون انترنت
Total creative ads during the time period : 2,979
Duration : 2,089
Popularity : 457,212
2. Netflix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Netflix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Netflix in the recent period. As of 2020-09-06, among the Netflix‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Netflix’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Netflix‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Netflix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Netflix. We can see some advertising trends.
Top 1 Ad Creative of Netflix
Ad Details ：
Headline ：സിനിമകൾ ഓൺലൈനായി കാണുവാൻ ഈ ആപ്പുകൾ സഹായിക്കും
Text ：ബോറടിയാണോ ?സിനിമ കണ്ടാലോ ? സിനിമ കാണുവാൻ ഇതാ അടിപൊളി ആപ്പുകൾ.ഡൌൺലോഡ് >> https://bit.ly/2V67gwX
Top 2 Ad Creative of Netflix
Ad Details ：
Headline ：Queens take control of their streaming
Text ：If you thought Insatiable was crazy, wait ‘til you watch Season 2 out on Netflix today!...
Top 3 Ad Creative of Netflix
Ad Details ：
Headline ：Watch Dead Kids on Netflix
Text ：#ThePLAN is see what happens when pranks go bad. Catch this Filipino thriller on Netflix
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 102 | 19 | 29 |
| Popularity | 671 | 305 | 180 |
| Dimensions | 1000 x 625 | 796 x 415 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 101 | 101 |
| Countries | Bahrian,Qatar,Oman | United Kingdom,Canada,Australia,United States | Australia,Canada,United Kingdom,United States |
| Language | Hindi | English | English |
Through the above analysis, we can see that the most effective channel for Netflix in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Netflix’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Netflix, you can click the app name below to view related reports.