New York Post Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the New York Post’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps New York Post.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of New York Post
App Name : New York Post
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : NYP Holdings, Inc.
Publisher : Blue Light Filter,Bible NRSV, New Revised Standard Version (English),POTO - Photo Frames & Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,打工趣 - 最棒的兼職工作資訊平台,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 507
Duration : 841
Popularity : 176,170
2. New York Post’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser New York Post in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of New York Post in the recent period. As of 2020-09-07, among the New York Post‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, New York Post’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 63.63%,
Instagram’s proportion is 36.37%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, New York Post‘s network with the most ads is Facebook and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of New York Post
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of New York Post. We can see some advertising trends.
Top 1 Ad Creative of New York Post
Ad Details ：
Headline ：Why Michelle Obama didn’t run for president
Text ：Former first lady Michelle Obama said she hasn’t run for the Oval Office because her path “has never been politics.” The confession came during a surprise visit to the Lower Eastside Girls Club in …
Top 2 Ad Creative of New York Post
Ad Details ：
Headline ：Trump taunts NY State Dems for Gold Star family tuition fail
Text ：President Trump late Friday night called out New York State Democrats for blocking additional tuition assistance for children of deceased or injured veterans. “In New York State, Democrats blocked …
Top 3 Ad Creative of New York Post
Ad Details ：
Headline ：Obama: ‘Nobody in my administration got indicted’
Text ：Former President Barack Obama took multiple swipes at his successor’s tenure in the White House during a series of fiery speeches Friday. At an evening rally in Detroit, MI., Obama mocked Pre…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 484 | 359 | 512 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 800 | 1200 x 800 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | Canada,United States,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for New York Post in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free New York Post’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to New York Post, you can click the app name below to view related reports.