niconico Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the niconico’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps niconico.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of niconico

App Name : niconico

Logo

niconico-SocialPeta

OS : iOS

Network : Twitter

Developer : DWANGO Co., Ltd.

Publisher :

Total creative ads during the time period : 8

Duration : 401

Popularity : 432

2. niconico’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser niconico in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of niconico in the recent period. As of 2020-08-13, among the niconico‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-13, niconico’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-13, niconico‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of niconico

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of niconico. We can see some advertising trends.

Top 1 Ad Creative of niconico

Ad Details :

Headline :ニコニコプロフィールジェネレーター

Text :あなたのニコニコ歴は何年? ニコニコプロフィールジェネレーター登場😊 ニコニコ歴や好きな動画タグを入力して、プロフィール画像が作れちゃう✨ あなたの好きな投稿者や動画タグをみんなに紹介しよう! #ニコプロフ https://t.co/yg0c7Fl9CP

Top 2 Ad Creative of niconico

Ad Details :

Headline :▶︎番組を見る

Text :🐺アルティメット人狼10🐺 第2部・第3部 (DAY2) ゴールデンボンバー #歌広場淳 さん、 声優 #安元洋貴 さん 彼らのプレイに会場激震⚡ 記念すべき「#アルティメット人狼 10」は 過去最大規模で行われました‼ ▼見逃し配信はこちら https://t.co/svhvuJ6TGv

Top 3 Ad Creative of niconico

Ad Details :

Headline :ニコニコタグ診断 | ニコニコサマーキャンペーン2020

Text :ニコニコサマーキャンペーン2020開催中🏖 #ニコニコタグ診断 6つの質問に答えるだけであなたにオススメの動画タグがわかる✨ ニコニコ動画の楽しみ方がわからない…?🤔 見たい動画がわからない…?🤔 そんなあなたにオススメの診断はこちら👇 https://t.co/jJstDyNiCR

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 1 6
Popularity 59 56 55
Dimensions 1200 x 630 800 x 800 1200 x 630
Creative Type Image Image Image
Network Twitter Twitter Twitter
Related Ads 1 1 2
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for niconico in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free niconico’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to niconico, you can click the app name below to view related reports.