niconico (ニコニコ動画/ニコニコ生放送) Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the niconico (ニコニコ動画/ニコニコ生放送)’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps niconico (ニコニコ動画/ニコニコ生放送).

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of niconico (ニコニコ動画/ニコニコ生放送)

App Name : niconico (ニコニコ動画/ニコニコ生放送)


niconico (ニコニコ動画/ニコニコ生放送)-SocialPeta

OS : Android

Network : Twitter,Facebook

Developer : 株式会社ドワンゴ -

Publisher :

Total creative ads during the time period : 79

Duration : 1,680

Popularity : 5,076

2. niconico (ニコニコ動画/ニコニコ生放送)’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser niconico (ニコニコ動画/ニコニコ生放送) in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of niconico (ニコニコ動画/ニコニコ生放送) in the recent period. As of 2020-08-13, among the niconico (ニコニコ動画/ニコニコ生放送)‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-13, niconico (ニコニコ動画/ニコニコ生放送)’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-13, niconico (ニコニコ動画/ニコニコ生放送)‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of niconico (ニコニコ動画/ニコニコ生放送)

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of niconico (ニコニコ動画/ニコニコ生放送). We can see some advertising trends.

Top 1 Ad Creative of niconico (ニコニコ動画/ニコニコ生放送)

Ad Details :

Headline :

Text :【ソロ初投稿】アイのシナリオ 歌ってみた FULLはこちら→ #拡散希望 #アイのシナリオ #HoneyWorks #CHiCO_with_HoneyWorks #歌ってみた クレジットはリプ欄にて。

Top 2 Ad Creative of niconico (ニコニコ動画/ニコニコ生放送)

Ad Details :

Headline :

Text :毎日21時は日刊エモイ堂!雑に毎日声優ボイスと癒し音声を楽しもう! 今日は開道結子さんです! @yukko_0w0 ■ニコニコ動画 ■youtube #日刊エモイ堂 #ニコニコ動画 #youtube #ASMR #開道結子

Top 3 Ad Creative of niconico (ニコニコ動画/ニコニコ生放送)

Ad Details :

Headline :

Text :毎日21時は日刊エモイ堂!雑に毎日声優ボイスと癒し音声を楽しもう! 今日は西瓜すいかちゃんです! @suikauriko ■ニコニコ動画 ■youtube #日刊エモイ堂 #ニコニコ動画 #youtube #ASMR #西瓜すいか #声優

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 34 17 16
Popularity 159 87 85
Dimensions 1200 x 675 1200 x 900 1200 x 900
Creative Type Video Image Image
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Japan United States,Australia,United Kingdom,Canada Japan
Language Japanese English Japanese

Through the above analysis, we can see that the most effective channel for niconico (ニコニコ動画/ニコニコ生放送) in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free niconico (ニコニコ動画/ニコニコ生放送)’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to niconico (ニコニコ動画/ニコニコ生放送), you can click the app name below to view related reports.