Norton Security and Antivirus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Norton Security and Antivirus’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Norton Security and Antivirus.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Norton Security and Antivirus
App Name : Norton Security and Antivirus
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Twitter
Developer : NortonMobile
Publisher : UC Mini- Best Tube Mate Fast Video Downloader,Time Killing Bubble,Unicorn Live Wallpaper,Talkray - Free Chats Calls,Star Crush,Jigsaw Puzzles,Resep Masakan Hari ini,Sweet Selfie Camera:Beauty cam,photoselfie editor,Face Camera－Snappy Photo
Total creative ads during the time period : 65
Duration : 1,845
Popularity : 2,785
2. Norton Security and Antivirus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Norton Security and Antivirus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Norton Security and Antivirus in the recent period. As of 2020-08-16, among the Norton Security and Antivirus‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, Norton Security and Antivirus’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-16, Norton Security and Antivirus‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Norton Security and Antivirus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Norton Security and Antivirus. We can see some advertising trends.
Top 1 Ad Creative of Norton Security and Antivirus
Ad Details ：
Headline ：L'antivirus su Android serve? Se si, ecco quali sono i migliori
Text ：Ormai questa domanda sta diventando sempre più diffusa come un vero e proprio taboo: "gli
Top 2 Ad Creative of Norton Security and Antivirus
Ad Details ：
Headline ：Xhelper: Persistent Android dropper app infects 45K devices in past 6 months
Text ：.@symantec has detected 45,000 instances of a malicious app called Xhelper on Android devices -- it is exceptionally persistent! Learn more: https://t.co/yTxVxn2Y9u #android #mobilesecurity #xhelper
Top 3 Ad Creative of Norton Security and Antivirus
Ad Details ：
Headline ：This New Android Malware Can Survive a Factory Reset
Text ："xHelper starts by concealing itself as a regular app by spoofing legitimate apps’ package names" https://t.co/YDJghR3aOj
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 306 | 12 | 8 |
| Popularity | 999 | 74 | 65 |
| Dimensions | 750 x 400 | 1200 x 628 | 1200 x 675 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | San Marino,Italy | Australia,United Kingdom,Canada,United States | Canada,United Kingdom,United States,Australia |
| Language | Italian | English | English |
Through the above analysis, we can see that the most effective channel for Norton Security and Antivirus in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Norton Security and Antivirus’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Norton Security and Antivirus, you can click the app name below to view related reports.